(Junior) E-Mail Marketing Manager (f/m/d)

As a (Junior) E-Mail Marketing Manager at Front Row, your primary responsibilities include creating and executing personalized email marketing strategies, optimizing email campaigns for client products or brands, and collaborating with our clients on tool implementations like Mailchimp and Klaviyo. You’ll be instrumental in developing engaging creatives and automated email series to enhance the customer journey, ensuring that each email resonates with the right audience at the right time.

To become a (Junior) E-Mail Marketing Manager at Front Row, you should have a passion for email communication and some initial experience in email marketing or CRM practices. Proficiency in email marketing tools such as Mailchimp or Klaviyo is beneficial, alongside a foundational understanding of email analytics and reporting. Excellent written and verbal communication skills in both German and English are also essential to excel in this role.

At Front Row, working as a (Junior) E-Mail Marketing Manager opens doors for significant career advancement. You’ll receive intensive training to boost your expertise and become an outstanding consultant in email marketing. As you gain experience and take on more responsibilities within your projects, you can expect encouragement for individual career development, supported by tools like the Gallup StrengthsFinder and access to an unlimited learning budget.

Front Row champions a healthy work-life balance for all its employees, including (Junior) E-Mail Marketing Managers. We offer flexible working hours and the possibility for remote work, allowing you to craft a schedule that suits your personal life. Additionally, our variety of company events, team outings, and supportive culture ensure that you not only work hard but also enjoy your time with colleagues.

As a (Junior) E-Mail Marketing Manager at Front Row, you will undergo comprehensive training aimed at transforming you into an email marketing expert. Our tailored training programs will provide you with best-in-class CRM techniques and hands-on expertise, allowing you to deepen your understanding of email marketing strategies and tools. You will also have opportunities to shadow our experienced colleagues and learn directly from their insights.

When answering this question, focus on any specific projects you've worked on using these tools. Highlight your familiarity with their features such as segmentation, automation, and A/B testing. Discuss what you learned while using these platforms and how it contributed to driving engagement or conversion rates.

To answer effectively, explain your process for audience segmentation, which includes analyzing user data and behavior. Talk about how you develop relevant content and strategies that meet the needs and preferences of different user groups, ensuring optimal engagement with your emails.

You should mention key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and bounce rates. Explain how you would track and analyze these metrics to understand campaign effectiveness and how they influence future strategies.

Provide a specific example, detailing the campaign's goals, the strategy you employed, and the results achieved. Discuss the elements that made the campaign successful, such as targeted audience segmentation and engaging content, and how you measured its success.

Highlight your commitment to continuous learning by discussing resources such as industry blogs, webinars, and online courses you follow. Mention any communities or forums you participate in where you can share insights and learn from other email marketing professionals.

Choose an example where you faced a specific challenge, such as low engagement or technical issues. Explain how you addressed this problem, what steps you took to mitigate the issue, and the outcome. Emphasize your problem-solving skills and ability to adapt under pressure.

Discuss the importance of A/B testing in optimizing email campaigns. Explain how you would use it to test different subject lines, content, or sending times to enhance performance and engagement, and how you analyze the results to refine future campaigns.

Talk about how you align content creation with the goals of the campaign, audience preferences, and current trends. Discuss your process for brainstorming ideas, crafting compelling messages, and ensuring your content is visually appealing and mobile-friendly.

To respond, outline strategies like personalized content, segmentation, clear CTAs, and timing. Discuss the importance of understanding your audience and continually analyzing engagement data to refine strategies for future campaigns.

Define customer journey mapping in the context of email marketing, explaining how it involves tracking a customer's interactions from awareness to purchase. Discuss how you would use this mapping to craft tailored email series that guide customers through each stage of their journey.