(Junior) CRM Manager (f/m/d)

As a Junior CRM Manager at Front Row, your key responsibilities include developing personalized email marketing strategies, supporting clients with automated processes, and optimizing email creatives for maximum engagement. You'll collaborate with experienced colleagues to guide clients through selecting and implementing the right email marketing tools while also training their teams to enhance their own email marketing expertise.

To qualify for the Junior CRM Manager role at Front Row, you should have a passion for email marketing and ideally possess some experience in the field. Familiarity with email marketing tools such as Mailchimp and Klaviyo is beneficial. Strong written and verbal communication skills in both German and English are essential, as well as a basic understanding of analytical reporting related to email marketing performance.

Front Row provides a comprehensive training program to elevate you as an email marketing expert. You will gain responsibility for your own projects and benefit from various opportunities for professional growth, including access to an unlimited learning budget and tools to support your individual career development based on the Gallup StrengthsFinder.

In the Junior CRM Manager role at Front Row, you will work closely with popular email marketing tools, primarily Mailchimp and Klaviyo. This hands-on experience will help you develop expertise in these platforms, allowing you to design effective email strategies and campaigns tailored to our clients' needs.

Working as a Junior CRM Manager at Front Row offers numerous benefits, including a competitive salary, flexible working hours, remote work options, and a vibrant company culture with events and activities. Additional perks include a bike leasing program, mental wellbeing support, an attractive pension plan, and a lunch allowance, all fostering a supportive and positive working environment.

Absolutely! Discuss specific projects where you've designed email campaigns or managed email lists. Highlight your familiarity with tools like Mailchimp or Klaviyo, and share metrics that demonstrate your success, such as improved open rates or click-through rates.

Start by understanding the client's goals, target audience, and current market trends. Conduct a thorough analysis of their existing efforts, if any, then brainstorm personalized strategies that leverage customer data to enhance engagement and conversion rates.

Key Performance Indicators, or KPIs, such as open rates, click-through rates, and conversion rates are crucial. Additionally, monitoring unsubscribe rates and engagement metrics helps gauge the effectiveness of your campaigns and optimize future efforts.

First, listen to the client's concerns and provide insights based on data. Present specific metrics that can highlight successes or areas for improvement. By illustrating the value of email marketing through comparisons and solid reporting, you can help them understand the bigger picture.

My A/B testing process begins with identifying a variable to test, such as subject lines or call-to-action buttons. I segment the audience, send different variations to each group, and then analyze the results to determine which version performed better based on set KPIs.

Email automation involves setting up workflows that manage email sends triggered by specific actions or events, like welcome emails for new subscribers or abandoned cart emails. This not only enhances customer experience but also allows for targeted marketing efforts based on user behavior.

I prefer using tools like Mailchimp and Klaviyo, as they provide user-friendly interfaces, robust analytics, and strong automation capabilities. These tools help streamline campaign creation, segmentation, and reporting, enabling better targeting and effectiveness of email outreach.

To ensure brand consistency, I review the client's existing content and style guidelines, collaborating closely with them. I also focus on understanding their target audience to create engaging content that resonates while maintaining the brand’s tone and messaging.

A common challenge I've faced is dealing with low engagement rates. To overcome this, I researched audience preferences and revamped the strategies to include more personalized content and optimized sending times, which led to significant improvements in engagement.

I stay informed by following industry blogs, subscribing to newsletters from thought leaders, and participating in webinars. Engaging with professional communities also allows me to exchange knowledge and stay current with best practices and emerging trends.