Marketing Campaign Manager

As a Marketing Campaign Manager at Laithwaites Wine, your key responsibility is to oversee the management of impactful marketing campaigns for our strategic partnerships. You will work with creative and digital teams to drive campaigns from concept to completion, ensuring you connect effectively with our audience through both traditional and digital channels.

To qualify for the Marketing Campaign Manager role at Laithwaites Wine, you should have 2-3 years of experience in marketing management, with a solid background in both traditional and digital marketing channels. Familiarity with platforms like Meta and Google Ads will also be beneficial in this role.

A Marketing Campaign Manager at Laithwaites Wine enjoys a range of benefits including a hybrid work structure, generous staff discounts on wines, access to exclusive wine releases, comprehensive learning and development programs, and wellness benefits. Additionally, you will have opportunities for professional growth and collaboration with industry leaders.

Laithwaites Wine celebrates diversity and is committed to creating an inclusive work environment. We welcome applications from candidates of all backgrounds regardless of race, gender, sexual orientation, religion, age, or disability, and believe in providing equal opportunities for everyone.

The interview process for the Marketing Campaign Manager position at Laithwaites Wine typically includes a phone screen with a talent partner, a video interview with a recruitment partner, face-to-face discussions with hiring managers, and potentially a final brief response and online assessment to ensure the best fit for both parties.

Essential skills for a Marketing Campaign Manager at Laithwaites Wine include strong project management capabilities, exceptional communication and interpersonal skills, a keen understanding of digital marketing trends, and the ability to collaborate effectively with creative teams and external partners. Creativity and a proactive attitude are key to driving results.

At Laithwaites Wine, you will manage a range of marketing campaigns, focusing on both traditional and digital strategies. This includes campaigns promoting partnerships with top Australian brands, leveraging social media, video content, and email marketing to engage our wine-loving audience effectively.

When answering this question, be prepared to highlight specific campaigns you have managed, detailing your role in the process from conception to execution. Include metrics that showcase the results achieved, and be sure to discuss the strategies and tools you utilized.

Share with the interviewer how you actively seek out information on the latest digital marketing trends through industry publications, webinars, networking, and hands-on experimentation. Mention specific tools or platforms you use to gather insights, and how you apply this knowledge to your campaigns.

Prepare a detailed response showcasing a successful campaign, discussing your role, objectives, execution, and measurable outcomes. Focus on what made the campaign thrive, such as your innovative strategies or collaboration with others, and what you learned from the experience.

Demonstrate your ability to listen and respond constructively to feedback by explaining how you approach discussions with stakeholders. Highlight your active listening skills, adaptability in modifying campaigns based on insights, and your commitment to maintaining positive professional relationships.

Discuss your experience with various project management and marketing automation tools. Explain how you utilize these tools to streamline your processes, track progress, collaborate with teams, and measure the success of your campaigns. Be specific about tools like Trello, Asana, HubSpot, or others.

Describe your approach to prioritizing campaigns by assessing factors such as timelines, resources, and impact. Share methodologies you use for organization, such as project management software, creating checklists, and setting timelines to ensure everything stays on track.

Explain how you leverage data to inform your campaign strategies. Mention specific metrics you monitor, how you analyze that data for insights, and how you adjust your campaigns based on performance metrics to ensure maximum effectiveness.

Walk the interviewer through your process of identifying target audiences, setting campaign goals, and brainstorming compelling content ideas. Discuss your collaboration with creative teams, use of customer insights, and how you refine content to align with marketing goals.

Mention how you understand the company's brand guidelines and values and how you incorporate them into every campaign. Discuss collaboration with design or branding teams, reviewing materials, and maintaining consistency across all channels.

Share your strategies for engaging audiences through social media, such as creating interactive content, leveraging trending topics, and understanding platform-specific best practices. Discuss the importance of community management and responding to user interactions to foster relationships.