Marketing Manager, ENT & ABM, North America, Remote

Highlights

• OTE: $100,000

• Base Salary: $80,000

• Generous stock options 

• Fully remote anywhere in USA or Canada or hybrid in New York

• Variable frequency: quarterly

• Travel Required: Yes, up to 25%

About Us

Nonprofits deserve better technology.

Fundraise Up is a rapidly growing financial technology company headquartered in Brooklyn, NY that provides online fundraising software to enterprise nonprofits. Fundraise Up's AI-powered platform is leveraged by trusted organizations like UNICEF USA, American Heart Association, Partners In Health, and Stand Up to Cancer, to double their recurring donor acquisition rates and increase overall digital donation revenue by 2 times.

About The Role

We are looking for a resourceful marketing manager to join our high-performance marketing team to drive the strategy and execution for our Enterprise and ABM GTM opportunities. In this role we are looking for a strategic and proactive marketer with experience in account based programming and a proven track record of building demand in high value markets. You’ll own the creation and successful implementation of demand generation programs within our enterprise segment, controlling  the full funnel journey from acquisition to upsell - building and growing the biggest opportunities for revenue growth.

If you love creating innovative campaigns to drive demand and working strategically with sales on all things ABM - we’d love to chat!

Key Responsibilities

• Design and operationalize an ABM strategy with Sales, CX and Marketing teams

• Monitor and analyze target account engagement and funnel performance, reporting on key insights and opportunities

• Conceptualize and  implement personalized campaigns that align with business objectives

• Develop and execute nurture programs according to buyer personas and account journey stages

• Collaborate with internal teams and external agencies to run testing, build reporting, and surface insights that will improve engagement and conversions

• Evaluate, build, and manage in-person event plans that facilitate networking opportunities and showcase our value in unique and creative ways  

• Communicate program updates, insights, and requests to Sales & Marketing leadership

• Maintain positive and productive relationships with key members of the sales team

Skills and Qualifications

• A minimum of 4 years experience in demand gen marketing 

• Experience building ABM programs for enterprise clients

• Experience working closely with sales, CX, and ops teams

• Hands-on experience project managing initiatives from start to finish

• Strong technical aptitude and an ability to learn new tools quickly and self-sufficiently

• Understand marketing, sales, and business processes

• Highly motivated, driven and self-starting individual

• Comfortable in a fast-paced, entrepreneurial, and collaborative environment

Bonus Points

• Experience working with non-profit organizations

• Experience working in SaaS / tech based companies

• Salesforce and Hubspot experience

• Experience working with external agencies and vendors 

• A Bachelor's degree from an accredited University is strongly preferred

FRU Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family
• 401(k) plan with company match
• FSA Spending Account
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• 4 weeks paid parental leave
• 15 days Paid Time Off (PTO)
• 7 company holidays + 3 floating holidays for personal use
• 5 sick days
• Remote and hybrid working arrangements