Deals Writer, Sleep - Tom's Guide

The Deals Writer for Sleep at Tom's Guide will be responsible for identifying and reporting on the lowest prices and hottest discounts for mattresses and sleep products. This includes writing breaking news stories, developing new features on money-saving tips, managing a portfolio of evergreen deals content, and ensuring this content aligns with editorial best practices.

To be considered for the Deals Writer position at Tom's Guide, candidates should have a strong interest in sleep products like mattresses and an understanding of where to find great deals. Experience in writing for online audiences, knowledge of SEO basics, and prior experience in deals or affiliate content writing are also essential.

The Deals Writer role at Tom's Guide is a hybrid position, allowing for a mix of office and remote work. You’ll work three days a week in our Bath office and two days from home, offering a balance that encourages productivity and flexibility.

Candidates who possess a combination of strong writing skills tailored for online audiences, a keen understanding of mattresses and sleep products, and the ability to spot great deals will stand out for the Deals Writer role at Tom’s Guide. Additionally, experience with social media and video content creation is a bonus!

The expected salary for the Deals Writer position at Tom's Guide ranges from £25,000 to £30,000. In addition to competitive pay, employees enjoy benefits such as uncapped leave, profit-sharing bonuses, and support through our Wellbeing Program, alongside opportunities to purchase shares in the company.

First, express your passion for sleep products and share any personal experiences that draw you to the field. Highlight your interest in helping people save money on products that improve their lives, showcasing an understanding of Tom’s Guide’s mission.

Discuss your methods for staying informed, such as following industry news, subscribing to relevant newsletters, or using online tools to track price changes. Show that you're proactive in gathering information that benefits your content.

Detail your writing background, emphasizing any specific experience with eCommerce content. Explain how your writing style appeals to online readers and how you incorporate SEO strategies to optimize content for search engines.

Share your creative approach to writing engaging content and utilizing storytelling elements. Talk about using clear data, comparisons, and relatable language to connect with readers. Providing actionable tips in a friendly tone can also increase reader engagement.

Explain your organizational skills, such as maintaining a content calendar, regularly reviewing and updating articles to ensure accuracy, and collaborating with team members for content alignment. Emphasize the importance of relevance in evergreen content.

Discuss how SEO is crucial for visibility in search engines and why it matters for deals writing. Highlight your understanding of keyword research, on-page optimization, and effective formatting to enhance content discoverability.

Outline your approach to quickly researching the latest deals, verifying information, and writing concise, compelling stories that attract reader interest. Emphasize your ability to work under tight deadlines.

Share your creative ideas, such as writing comparison guides, a series on ‘sleep hacks’, or interviews with experts. Showcase your ability to think outside the box and drive reader engagement.

Share a specific example that highlights content that drove engagement or sales. Discuss the objectives, the writing process, and how you measured success through analytics or reader feedback.

Describe your goals such as growing your writing skills, contributing to team success, and helping Tom’s Guide lead in sleep content. Highlight your enthusiasm for making a positive impact on readers’ purchasing decisions.