Senior Manager - Commercial Audience Data

As the Senior Manager - Commercial Audience Data at Future, your key responsibilities include developing strategies to enhance the Aperture platform's performance, empowering commercial teams to utilize this audience-targeting solution effectively, and collaborating with various departments to create scalable retargeting solutions. You'll also implement performance monitoring and reporting systems to showcase improvements and stay updated on industry trends to maintain a competitive edge.

To be successful as a Senior Manager - Commercial Audience Data at Future, you should have at least 8 years of experience in media, particularly with a background in Data Management Platforms (DMPs). A strong analytical mindset and a track record of driving performance improvements are essential. Additionally, experience in strategizing and implementing data-driven insights will set you apart in this role.

The Senior Manager - Commercial Audience Data plays a pivotal role in client success at Future by crafting strategies that directly impact client performance. By ensuring that the commercial teams are well-equipped to utilize the Aperture platform, you will facilitate effective outcomes for clients. Your analytical skills will help in building and measuring segment performance, ensuring that clients see tangible results from using Aperture.

At Future, the Senior Manager - Commercial Audience Data has ample growth opportunities, including the chance to take on more strategic projects, lead initiatives that directly affect business outcomes, and mentor team members. As the company continues to grow and innovate, your role will evolve, providing pathways to leadership positions and the potential to influence the direction of aperture and audience targeting strategies.

Future promotes a strong work-life balance for the Senior Manager - Commercial Audience Data by offering a hybrid work model, allowing you to work three days in the office and two from home. With uncapped leave available, you can manage your workload effectively while ensuring time for personal commitments. Emphasis on wellbeing support and flexibility contributes to a healthy work environment.

In answering this question, detail your hands-on experience with DMPs and mention specific campaigns where you successfully utilized audience data to optimize targeting. Emphasize the outcome of these efforts and how they impacted overall marketing strategies.

Highlight a specific initiative you led aimed at boosting performance metrics. Specify your approach, the teams involved, and the measurable outcomes. Use quantitative data to showcase the success of your initiative.

Discuss your understanding of current market trends and suggest concrete strategies focused on leveraging first-party data, enhancing user experience, and collaborating with commercial teams to drive success, emphasizing how such strategies can address clients’ pain points.

Talk about your proactive approach to research, such as subscribing to industry publications, attending conferences, or being part of professional networks. Mention specific resources or platforms that provide valuable insights.

Explain your philosophy on mentoring, including setting clear goals, providing constructive feedback, and fostering an environment where team members feel supported. Use examples of successful mentoring relationships in your past roles.

Discuss your plans to enhance first-party data collection methods and the use of analytics to gain deeper insights. Suggest ideas for improving customer relationships to gather rich, actionable data.

Share a story that demonstrates your teamwork skills, detailing how you collaborated with sales, planning, and AdOps to achieve a shared objective. Highlight the role you played and the end results of this collaboration.

Identify the KPIs you consider most critical for measuring the success of audience-targeting efforts, such as conversion rates, ROI, and engagement levels. Articulate how these metrics guide your strategic decisions.

Discuss a systematic approach to assessing underperformance, such as conducting thorough analyses, revising strategies, and collaborating with relevant teams to implement changes. Provide examples to illustrate your problem-solving abilities.

Share your aspirations for growth and development in this role, focusing on how you envision contributing to Future's larger goals. Express a commitment to continuous learning and adapting to changing industry landscapes.