Senior Marketing Manager, Decanter - 12 Month MAT Cover

As a Senior Marketing Manager at Decanter, your primary responsibilities include leading the strategic development of marketing campaigns for the Decanter World Wine Awards, managing award entries, and driving growth through content creation and brand partnerships. You'll work on various multi-channel marketing strategies to enhance the visibility of DWWA globally while tracking budgets and managing projects effectively.

To be considered for the Senior Marketing Manager position at Decanter, you should have a minimum of four years in a senior marketing role and a strong understanding of wine, ideally at WSET Level 3 or equivalent. Experience with budget management, project management, and the ability to craft creative briefs is also crucial. Familiarity with CMS tools and marketing platforms is beneficial but not essential.

The salary range for the Senior Marketing Manager position at Decanter varies from £35,000 to £50,000. This competitive pay is complemented by various additional benefits, including profit-sharing bonuses when targets are met and uncapped annual leave, reflecting our trust in your ability to manage your workload effectively.

The Senior Marketing Manager role at Decanter is a hybrid position. You will work three days from our London office and two days from home, providing a flexible work-life balance while allowing you to collaborate effectively with your team.

Decanter, part of Future, fosters a culture of diversity and inclusion. As a Senior Marketing Manager, you can expect to be part of an organization that values respect, fairness, and the contribution of every team member. The company strives to create a positive workplace free of discrimination while actively promoting initiatives for diversity across all levels.

In addition to a competitive salary, Decanter offers an array of perks for the Senior Marketing Manager role, including uncapped leave, profit share bonuses when targets are achieved, referral bonuses, and access to wellbeing support through our Colleague Assistant Programmes. There’s also an opportunity to purchase shares in Future through our Share Incentive Plan.

Candidates applying for the Senior Marketing Manager role at Decanter should possess strong project management and budget tracking skills, domain knowledge in marketing principles, and the ability to produce creative briefs. Leadership experience is crucial for managing a team, and a passion for wine will add value to your marketing strategies.

When asked about enhancing award entries for Decanter, highlight your approach to multi-channel marketing strategies, focusing on content creation, targeted advertising, and effective brand partnerships to attract diverse participants. Emphasize how data-driven decisions can optimize campaign performance and reach the desired audience.

In your response, explain your methods for creating a marketing budget, including tracking and measuring return on investment (ROI). Discuss how you prioritize spending across campaigns while ensuring the effective allocation of funds to achieve maximum impact and efficiency.

Share a specific example of a marketing campaign you managed, detailing the objectives, your strategy, and the results achieved. Focus on the metrics that illustrate the campaign's success and reflect on the learnings you gathered from the experience, which are relevant to the Senior Marketing Manager role at Decanter.

Discuss your strategies for staying informed about the latest marketing trends, such as regularly reading industry publications, attending webinars, participating in relevant workshops, and networking with fellow professionals. Explain how these insights can be applied to your role at Decanter for continuous improvement.

When answering, elaborate on your previous experiences with project management tools that you've utilized to coordinate teams and track project progress. Highlight specific software you’ve used and how it has streamlined your workflow, ensuring projects are delivered on time and within budget.

Explain your approach to measuring marketing campaign success through KPI analysis. Describe specific metrics such as conversion rates, engagement levels, and reach, emphasizing your ability to adjust strategies based on data analysis to achieve optimal results for Decanter.

Talk about your leadership style and how you motivate a marketing team. Discuss tasks allocation, fostering collaboration, and promoting a creative environment while ensuring that everyone aligns with strategic goals. Mention any past experiences where you successfully led a team towards achieving targets.

Provide illustrative examples of how you approached conflict resolution in previous roles. Stress the importance of open communication, active listening, and finding common ground to promote a positive work environment while ensuring that project goals remain intact.

Discuss the importance of content creation in your marketing strategies by explaining how strong content can engage audiences, improve brand visibility, and drive conversions. Share examples of content types you've created and how they’ve contributed to past campaign successes.

When addressing this question, express your passion for wine and how it's intertwined with your marketing expertise. Discuss your admiration for Decanter World Wine Awards and your desire to contribute to its success through innovative marketing strategies that celebrate and promote wines globally.