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Ecommerce Specialist

  • Hybrid working (3 days in office, 2 days from home)
  • Diverse culture focused on employee engagement and development
  • B-Corp company with multi-award winning products (3x Good Design, 2x Red Dot and Dezeen)
  • Customer-centric support team (4.8/ 5 star rating out of 2000+ customer reviews)

About Eva

Hi, we're Eva - welcome home.

With our laser focus on bringing more thoughtful design to your everyday life, we want you to come join us as we accelerate towards helping more people feel at home with Eva.

People are a huge part of the way we work at Eva, and we believe in caring for each other, ourselves, our community and our customers. We value honesty and authenticity and work together with humility to make things happen! When the team wins, we all win. If this sounds like a team you'd like to be part of, read on below.

What's the day to day like?

This is a newly created role! Reporting to the Senior Marketing Manager, you’ll oversee the daily operations of the website (AU & NZ), manage all onsite content and own the user experience, ensuring a smooth and effective performance. You’ll be responsible for optimising conversion, supporting customer journeys and ultimately, increasing key ecommerce metrics. 

We’d love you to apply if you’re highly analytical and know how to use GA4, Shopify Plus, and other analytical tools like the back of your hand. A background in Shopify development is preferred as this role requires a hands-on approach to both management and technical improvements.

If you're passionate about driving digital growth and making a meaningful impact with a Melbourne-born B Corp, this is a fantastic opportunity to influence the success of an award-winning brand.

More specifically:

Web Merchandising & Content Management

  • Manage the end-to-end ecommerce operations, including website content and campaigns, onsite messaging and merchandising with a focus on driving revenue and trade.
  • Collaborate with the marketing team to optimise on-site SEO, PPC, email marketing, and ensure the website is engaging, up-to-date, and aligned with brand guidelines.
  • Work with customer support to address site-related issues and enhance the customer journey. 
  • Own and resolve any operational issues of the website
  • Lead new website projects, features, functionalities, and updates, bringing development expertise where needed to improve the customer journey.
  • Manage third-party apps and integrations, troubleshooting any issues that arise to ensure smooth website performance.
  • Own site documentation, workflows and technical management processes (SOPs).
  • Stay updated on e-commerce trends, tools, and best practices to keep the website at the forefront of the industry.

CRO & Reporting

  • Lead A/B testing and Conversion Rate Optimisation (CRO) initiatives to continually improve the user experience and maximise conversion rates with intuitive design and engaging content. This includes owning the testing roadmap and set up, monitoring, analysis and presentation of results. 
  • Regularly conduct site maintenance and analyse website performance using Google Analytics, Shopify Plus, Hotjar and any other tools to identify trends and ensure all customer flows & conversion paths are optimised.
  • Create dashboards and reports, highlighting KPIs such as sales, website engagement, and conversion rates for the AU & NZ websites.

Here's what you look like:

  • Ideally - highly analytical, results-driven, creative, customer-centric and tech-savvy
  • 3 years’ experience in ecommerce, preferably with a focus on Shopify Plus
  • Strong understanding of e-commerce best practices, SEO, UX/UI, and online merchandising
  • Expert-level experience with CRO, preferably Convert
  • Technical knowledge of Shopify, including theme customisation, liquid coding, and troubleshooting
  • Proficiency in Google Analytics, Google Tag Manager, and other analytics platforms
  • Excellent project management skills and multitasking skills
  • Experience working with marketing teams on campaigns and promotions across a number of channels
  • Excellent communication skills and a collaborative approach
  • Flexible work arrangements (hybrid in-office and WFH)
  • Annual company-wide Rest and Recover day
  • Team events (prev. events have included the Australian Open, barefoot bowls and escape rooms)
  • Free anniversary mattress and sweet, sweet family/friend discounts
  • Support for any course, conference or training that will help us mutually grow, ears and budget for any wild (but justifiable) ideas
  • An autonomous work environment where there is never a regular 'days work'
  • A diverse culture and a bunch of really lovely people

If you've managed to read this all the way through and have found yourself nodding along the way, then we'd love to see your application come through to our inbox!

Yours kindly,

Amanda from Eva

What You Should Know About Ecommerce Specialist, Eva

Hey there! Eva is on the lookout for a talented Ecommerce Specialist to join our dynamic team and help shape the future of our award-winning products. With a hybrid working model that combines three days in the office and two days from home, we aim to create a flexible and engaging work environment. Here at Eva, we're passionate about bringing thoughtful design to everyday living while promoting a diverse culture that prioritizes employee engagement and development. As the Ecommerce Specialist, you'll report directly to the Senior Marketing Manager and be at the forefront of our daily website operations across Australia and New Zealand. Your core role will involve managing all onsite content and enhancing the user experience, leading to better conversion rates and customer journeys. We’re seeking someone who thrives on data and has expertise in tools like Google Analytics 4 and Shopify Plus. If you have hands-on experience with Shopify development, that’s a huge plus! You’ll get to lead various exciting projects, optimize our website’s performance through A/B testing, and work closely with cross-functional teams to ensure our brand shines bright online. This is an incredible opportunity to make a meaningful impact at a Melbourne-born B Corp that values authenticity, teamwork, and innovation. If this sounds like your kind of workplace, we can't wait for you to dive into this adventure with us!

Frequently Asked Questions (FAQs) for Ecommerce Specialist Role at Eva
What are the main responsibilities of the Ecommerce Specialist at Eva?

The Ecommerce Specialist at Eva will oversee the daily website operations for both Australia and New Zealand, managing website content, optimizing conversion rates, and enhancing customer journeys. This involves collaborating with the marketing team on SEO, PPC, and email marketing, as well as troubleshooting any issues to ensure smooth website performance.

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What qualifications do I need to apply for the Ecommerce Specialist position at Eva?

To be considered for the Ecommerce Specialist role at Eva, you should ideally have at least three years of experience in e-commerce, particularly with Shopify Plus. A strong understanding of e-commerce best practices, SEO, UX/UI, and online merchandising is essential. Technical knowledge of Shopify, along with proficiency in Google Analytics and Google Tag Manager, is also crucial.

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How does Eva support the growth of its Ecommerce Specialist?

Eva is committed to the professional development of its employees, including the Ecommerce Specialist. We offer support for training, courses, and conferences that align with the company's goals. Additionally, we're open to any creative ideas that promote mutual growth within the team.

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What tools will I be using as an Ecommerce Specialist at Eva?

As an Ecommerce Specialist at Eva, you'll work extensively with tools such as Google Analytics, Shopify Plus, Hotjar, and Convert for A/B testing and Conversion Rate Optimisation. Familiarity with GA4, Shopify development, and online merchandising tools will help you excel in this role.

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Can you describe the team culture at Eva for the Ecommerce Specialist position?

At Eva, the team culture is one of support, camaraderie, and creativity. We pride ourselves on having a diverse and inclusive workspace where everyone's voice is valued. Team events, flexible working arrangements, and a focus on employee well-being are just some aspects that make Eva a fantastic place to work.

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What is the hybrid work model for the Ecommerce Specialist at Eva?

The Ecommerce Specialist role at Eva follows a hybrid work model that consists of three days in the office and two days working from home. This approach offers the flexibility to balance personal and professional commitments while ensuring regular team collaboration and engagement.

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What kind of projects will the Ecommerce Specialist lead at Eva?

The Ecommerce Specialist at Eva will have the opportunity to lead a variety of exciting projects aimed at enhancing the website's functionality and user experience. This includes optimizing A/B testing initiatives, graphics and content management, and implementing new features and functionalities.

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Common Interview Questions for Ecommerce Specialist
What strategies do you use for improving conversion rates as an Ecommerce Specialist?

When addressing conversion rate improvements, it’s important to emphasize your analytical approach. Mention any A/B testing you've conducted and the results you've achieved. Share examples of changes you implemented that led to increased sales, such as optimizing product descriptions, enhancing call-to-action buttons, and improving site navigation.

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How do you keep up with e-commerce trends and technologies?

Show your proactive approach by detailing how you follow the latest e-commerce trends, subscribing to industry newsletters, participating in webinars, and engaging with e-commerce communities. This illustrates your commitment to continuous learning and staying ahead in the fast-paced digital market.

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Can you describe your experience with Shopify Plus?

Discuss your practical experience with Shopify Plus, showcasing specific features you’ve utilized, such as customizing themes, implementing third-party apps, or troubleshooting issues. Providing examples of how you’ve improved site functionality on Shopify will demonstrate your expertise.

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What role does customer feedback play in your e-commerce strategies?

Explain how you analyze customer feedback to inform your e-commerce strategy. Discuss your experience with utilizing feedback for website enhancements, optimizing the user journey, and improving conversion rates. This shows your customer-centric approach to e-commerce.

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How do you handle operational issues on the website?

Talk about your problem-solving skills and ability to remain calm under pressure when operational issues arise. Provide examples of previous challenges you faced on a website and how you resolved them, focusing on the actions you took and the positive outcomes.

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Describe your experience with analytics tools.

Highlight your hands-on experience with tools such as Google Analytics and Hotjar, detailing how you've used these platforms to track user behavior and measure performance. Explain how you’ve leveraged data to make informed decisions and report on KPIs.

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What is your approach to managing content on an e-commerce site?

Your answer should illustrate a structured approach to content management. Talk about how you ensure that content aligns with brand guidelines, stays updated, and effectively engages customers while optimizing for SEO.

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In your view, what makes an excellent user experience in e-commerce?

When answering this, focus on elements such as intuitive navigation, fast loading times, clear product information, and a seamless checkout process. Provide examples of how you’ve implemented features that enhanced user experience in past roles.

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How do you collaborate with marketing teams to drive campaigns?

Discuss your interpersonal skills and collaborative approach when working with marketing teams. Provide examples of successful campaigns where you teamed up with others to optimize website landing pages or promotional activities, emphasizing how these partnerships led to measurable success.

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What are your main goals as an Ecommerce Specialist?

Discuss your passion for driving growth and enhancing customer experiences. Talk about specific goals, such as improving conversion rates, increasing website traffic, and expanding brand reach, while highlighting how these goals align with Eva’s overall mission.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
November 30, 2024

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