GAMING PRODUCT MARKETING MANAGER

Location: Remote
Job Type: Contract
Compensation Range: $63 - 65 per hour

Are you a creative and strategic marketer with a passion for gaming and entertainment marketing? We are seeking a talented Gaming Product Marketing Manager to join our client's team. In this role, you will lead the efforts in promoting their entertainment content and forging strategic promotional partnerships. The ideal candidate has a strong understanding of movie theatrical releases, exceptional marketing skills, and a knack for building successful collaborations.

Responsibilities:

• Advise on how to best cross-promote brand touchpoints, acquire new audiences, develop audience profiles for targeted marketing, and optimize customer lifecycle management.
• Leverage consumer and brand insights to input on product and content value propositions, positioning, branding, and target audience demographics.
• Responsible for the development and execution of marketing strategies to promote the entertainment content, such as the brand's movie, driving awareness and engagement.
• Forge and manage strategic partnerships (with movie studios, content creators, influencers, and licensees) to drive promotional initiatives and cross-marketing opportunities.
• Lead cross-functional teams to develop global and regional go-to-market launch plans and product campaigns that drive awareness, engagement, and revenue.
• Develop communication strategies for omni-channel marketing campaigns, and partner with editorial, social, community, web, PR, influencers, and media teams to build and execute plans.
• Partner with creative teams to develop compelling marketing content, such as artwork, trailers, teasers, social assets, website copy, and promotional videos.
• Lead cross-functional projects including management tasks, including coordinating timelines, deliverables, and stakeholders.
• Regularly review marketing materials and ensure brand marketing approvals are obtained by following internal processes and guidelines. Route approvals through key stakeholders.
• Monitor and analyze campaign performance, utilizing data-driven insights to optimize marketing strategies and improve user engagement.

Qualifications:

• Experience level: Manager
• Bachelor's degree in marketing, Business, or related experience.
• 5+ years of experience in marketing in gaming, entertainment, and/or consumer products.
• Strong understanding of entertainment studios, including theatrical marketing & promotions.
• Proven ability to develop and execute successful omni-channel marketing campaigns.
• Experience in forging and managing strategic partnerships, with a demonstrated ability to create mutually beneficial collaboration.
• Creative thinkers with great problem-solving skills. Ability to generate innovative ideas and execute them effectively.
• Ability to work collaboratively and lead large cross-functional teams.
• Strong organizational and project management skills.
• Effective communication, writing, and people skills, with the ability to build strong relationships with internal teams, external partners, and influencers.

JOBID: 1022099
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).




For certain assignments, Covid-19 vaccination and/or testing may be required by Cella's client or applicable federal mandate, subject to approved medical or religious accommodations. Carefully review the job posting for details on vaccine/testing requirements or ask your Cella representative for more information.