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Sr UX Designer, Design Systems – Brand Liaison

About the RoleAs a member of our Experience Team at Gap, Inc., you’ll shape how customers engage with our multi-billion-dollar portfolio of global brands.Gap, Inc. is seeking a Sr. User Experience Designer (UX) to join our Design System team as a brand liaison. In this role, you will be a hybrid designer / design operations expert, keeping information flowing via strong verbal and visual communication. You will . You are familiar with every stage of the design and build process – from research, journey mapping, user flows, and exploratory design sprints to wireframing, prototyping, delivery of high-fidelity designs, and iteration with product and engineering through the development process – and bring a strong vision for how a centralized design system can accelerate workflows. You have excellent communication, interaction and visual design skills and can clearly express design thinking and rationale, leading and influencing during complex design discussions with partners and leaders.Experience with e-commerce, loyalty programs, design systems, design ops, and project or program management is a plus. A passion for fantastic customer experience and empathy is a must.A resume and portfolio are required upon application to this position. Be prepared to present and speak to previous and relevant work during interviews.What You'll Do• Independently partner with external agencies, brand representatives, product managers, engineering, and product designers, as an ambassador of the cross-functional design system team in a fast-paced Agile environment, facilitating productive alignment conversations and delivering assets that enable teams to work quickly and efficiently• Generate assets that foster understanding and collaboration, including but not limited to project plans, kickoff materials, style guides, redesign playbooks, handoff checklists, visual references, documentation, and high fidelity product design mockups when required• Comfortably and independently balance 2-3 projects at a time, advocating for support and delegating when necessary• Live and breathe our design principles and tenets, providing feedback and critique to ensure designs and user interfaces offer consistent, effective experiences and messages across all platforms and breakpoints while aligning with core strategy and objectives• Facilitate workshops and design sprints with project teams and stakeholders to explore problem spaces, identify pain points, and create alignment; produce summarizing documents for executive share-out where necessary• Be a steadfast steward of the broader design system ecosystem, while also advocating for brand specificity where differentiation has a marked and meaningful impact• Maintain a growth mindset, leveraging soft skills to give and receive feedback graciously and translate critique into a productive direction for the team to act uponWho You Are• 7 to 9 years of experience designing for web and mobile, with a strong portfolio demonstrating your experience creating user-centered design solutions.• Minimum of 3+ years of experience maintaining, contributing to, and managing design systems, in both code and Figma; bonus for experience establishing a new design system and socializing with a broad team of designers and partners• Expert in Visual (UI) and Interaction Design (UX) - able to synthesize custom elements from an existing design system with native mobile patterns to deliver an effective combination of consistency, familiarity, brand expression, and ease of use.• Comfortable reviewing proposed and implemented work, providing candid feedback to fellow designers and developers, holding the cross-functional team accountable to delivering the application as designed, or arriving at compromises that keep the customer experience at the forefront.• Experienced in gathering end-user input and conducting or participating in usability testing and needs-finding research.• Detail-oriented with excellent work-file organization and respect for sustainable but evolving design processes.• Excellent communicator who has the conviction to champion your point of view but can also successfully collaborate with others

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What You Should Know About Sr UX Designer, Design Systems – Brand Liaison, Gap Inc.

Gap, Inc. is on the lookout for an innovative Sr. UX Designer specializing in Design Systems to join our vibrant Experience Team in New York, NY. In this exciting role, you'll play a pivotal part in reshaping how our customers interact with our extensive portfolio of global brands, while being the key brand liaison within the Design System team. As a hybrid designer and design operations expert, you’ll utilize your superb verbal and visual communication skills to keep information flowing seamlessly. From research to wireframing, prototyping, and high-fidelity designs, you’ll work across every stage of the design process, driving alignment and advocating for a centralized design system that can enhance workflows. Your experience with e-commerce and design operations will greatly benefit you as you juggle multiple projects and engage with teams through workshops and design sprints. With your sharp eye for UI and excellent interaction design skills, not only will you help create effective user experiences, but you’ll also facilitate discussions and provide valuable feedback in a fast-paced Agile environment. This is your chance to champion outstanding customer experiences at Gap, Inc. where your passion for design can truly shine!

Frequently Asked Questions (FAQs) for Sr UX Designer, Design Systems – Brand Liaison Role at Gap Inc.
What are the main responsibilities of the Sr UX Designer at Gap, Inc.?

The Sr UX Designer at Gap, Inc. is primarily responsible for partnering with cross-functional teams, facilitating workshops, and producing design assets that encourage collaboration and understanding. You'll manage multiple projects, maintaining a design system that supports both brand and user needs, while also driving engagement through effective communication.

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What qualifications are required for the Sr UX Designer role at Gap, Inc.?

To qualify for the Sr UX Designer position at Gap, Inc., candidates should have 7 to 9 years of design experience, particularly in web and mobile environments. Additionally, a strong portfolio demonstrating user-centered design solutions, along with at least 3 years of experience managing design systems is essential. Familiarity with Figma and Agile methodologies is a plus.

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What skills should a Sr UX Designer at Gap, Inc. possess?

A successful Sr UX Designer at Gap, Inc. should have expertise in Visual and Interaction Design, strong communication skills, and the ability to balance multiple projects successfully. Being detail-oriented, possessing a growth mindset, and having experience in usability testing will enhance your effectiveness in this role.

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How does the Sr UX Designer contribute to customer experience at Gap, Inc.?

The Sr UX Designer plays a crucial role in enhancing customer experience by ensuring that all design elements align with the brand's vision and principles. By conducting user research and usability testing, they advocate for user needs and create intuitive designs that encourage engagement with Gap, Inc.'s global portfolio of brands.

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What design tools and methodologies are used by the Sr UX Designer at Gap, Inc.?

The Sr UX Designer at Gap, Inc. typically utilizes design tools like Figma and works within Agile methodologies. Experience in managing design systems, creating wireframes, and developing high-fidelity prototypes are critical skills for effectively driving design projects as a part of the organization's Experience Team.

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Common Interview Questions for Sr UX Designer, Design Systems – Brand Liaison
Can you describe your process for gathering user feedback in your design work?

When discussing your process for gathering user feedback, emphasize the importance of usability testing and surveys. Detail how you iteratively test designs, involve users early on, and analyze the results to inform your design decisions. This showcases your user-centered approach.

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How do you prioritize projects when managing multiple design tasks?

To answer this question effectively, highlight your organizational skills and decision-making process. Talk about how you assess deadlines, align with stakeholder priorities, and ensure project alignment with company goals to prioritize your tasks efficiently.

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What is your experience with design systems, and how have you contributed to one?

Provide examples from your previous roles where you've contributed to or maintained a design system. Discuss specific tasks, like creating style guides or collaborating with teams to enforce system usage, demonstrating your understanding of design consistency.

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How do you handle feedback on your design suggestions?

It's important to show that you are open to feedback. Discuss your approach to receiving critique gracefully, how you assess it constructively, and how you incorporate valuable insights into your work, reinforcing a collaborative team spirit.

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What design tool do you prefer and why?

Talk about why you prefer a specific design tool, citing its features, your familiarity with it, and how it enhances your workflow. Explaining your choice illustrates your technical proficiency and adaptability to various design scenarios.

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Can you walk us through a successful project from your portfolio?

Select a specific project where you successfully addressed user needs and achieved client objectives. Outline the problem, your design process, the methods used, and the outcome to provide a comprehensive view of your capabilities.

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How do you keep your design skills updated with trends in the industry?

Mention various ways you stay informed, such as attending workshops, following industry blogs, networking with peers, or exploring design communities. This shows your commitment to professional development and staying ahead in the field.

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Describe a time when you had to influence a team decision regarding a design direction.

Use the STAR method to detail a specific instance where you effectively communicated your design rationale and gained buy-in from stakeholders. Highlight your persuasive communication and analytical skills that contributed to the decision.

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What do you believe is the most important aspect of user-centered design?

Discuss empathy as a critical element of user-centered design. Explain how understanding users’ pain points drives effective design solutions and illustrates your passion for creating outstanding user experiences.

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How do you approach creating a new design system from scratch?

Elaborate on your systematic approach to creating design systems. Discuss gathering user and designer input, establishing guidelines, creating templates, and socializing the system across teams to ensure adoption and success.

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Our mission is to democratize fashion and make shopping fun again. To bring incredible style and quality to families the world over. Whether it’s providing inclusive sizing or building an inclusive workplace, our co-founders Doris and Don Fishe...

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