General Dynamics Mission Systems is hiring: Senior Engineering Manager (SEM) in

As a Senior Engineering Manager (SEM) at General Dynamics Mission Systems, you'll be responsible for overseeing the performance of paid search campaigns and analyzing significant marketing KPIs such as leads, conversion rates, and website traffic. Your role will also require you to manage complex search accounts, ensuring that strategic SEM decisions drive channel growth effectively.

To qualify for the Senior Engineering Manager role at General Dynamics Mission Systems, candidates should have 3 to 5 years of experience in paid search, in-depth knowledge of SEM campaign strategies, and strong analytical skills, particularly in dealing with data sets. Expertise in Google Analytics is essential, as is an understanding of SEO practices, particularly within a global B2B tech context.

The compensation for the Senior Engineering Manager position at General Dynamics Mission Systems is set at $52.08 per hour. However, it's important to note that actual pay may vary based on individual skills and experience, so applicants are encouraged to be open about their background when applying.

Yes, the Senior Engineering Manager role at General Dynamics Mission Systems is fully remote. This allows you to work from the comfort of your home while contributing to an innovative and dynamic team over an 18-month contract.

General Dynamics Mission Systems, in partnership with Premier Talent Partners, is dedicated to promoting equitable hiring practices. They consider applications from all qualified candidates, including those with prior arrests or conviction records, in accordance with applicable regulations, ensuring that the best talent is welcomed irrespective of background.

In answering this question, highlight specific SEM campaigns you've managed, detailing the strategies implemented and the results achieved. Focus on your analytical approach and how those strategies contributed to channel growth, emphasizing any tools or technologies utilized.

Discuss your proficiency in using tools like Google Analytics to track and report on KPIs such as leads, conversion rates, and website traffic. Provide examples of past reports you've created, while highlighting the insights gained from the data that informed future campaign decisions.

When responding, mention tools such as Excel for pivot tables and VLOOKUP functions. Explain how these tools help you derive insights from data and how they’ve played a crucial role in improving campaign performance in your past roles.

Emphasize your commitment to professional development by mentioning resources such as industry blogs, webinars, conferences, and online courses. This shows your proactive approach to continuous learning and success in the fast-evolving digital marketing landscape.

Choose a specific project where you faced difficulties, such as budget constraints or low engagement rates. Detail the steps you took to address these challenges, the outcomes of your solutions, and what you learned from the experience.

Convey your emphasis on data-driven decisions by sharing how you utilize analytics and performance metrics to guide campaign adjustments. Provide specific instances where data insights led to changes that positively affected campaign performance.

Discuss your organizational skills, such as using project management tools or frameworks to prioritize based on deadlines, budget allocations, and potential impact. Mention how this ensures all campaigns receive adequate attention.

Talk about your background in B2B marketing, focusing on the unique challenges and the strategies you've employed. Highlight how this experience enhances your suitability for the Senior Engineering Manager position at General Dynamics Mission Systems.

Illustrate your communication and teamwork skills, discussing how you work with product, sales, and creative teams to align SEM strategies with overall business goals. Share a specific example to make your response more impactful.

Explain the different approaches you employ, such as A/B testing, improving landing page experiences, or utilizing retargeting strategies. Use a successful case from your past experiences to substantiate your points.