Job details

VP Product Marketing

Who We Are

We're a leading SaaS provider, offering technology solutions to help businesses streamline operations, improve efficiency, and drive growth. We deliver customisable platforms that empower organisations to optimise their workflows and stay competitive. Our goal is to support our clients' success with scalable software tailored to their unique needs.

If you'd like to find out more, watch our short video.

What We Are Looking For

The VP Product Marketing will play a central role in both the Marketing, Product and broader Commercial Teams.

You will be responsible for helping to define what to build, who to build for and how to package, price and sell our product range, in close collaboration with colleagues across Marketing, Product, Sales and Engineering.

This involves deeply understanding our buyers and our users, understanding our competition, clearly defining and articulating our value proposition for internal & external audiences, refining and optimising our product messaging and positioning and working closely with the Product team to evolve our offering.

We have huge ambitions next year on our way to reinvent software delivery in the financial markets. Product marketing, and marketing at large, are integral to our continued success.

How You'll Play Your Part

Research our buyers and users to drive creation of personas and Ideal Customer Profiles; who they are, how they buy and their key buying criteria.
Understand the competitive landscape to become an expert on our competition, how they are positioned and our differentiation.
Collaborate with product management and communications to develop effective product positioning and messaging.
Drive product strategy and roadmap evolution, in concert with product management, through evolving product feedback loops and facilitating feedback sessions & Customer Advisory Boards.
Track and assess the effectiveness of product marketing programs on key company objectives such as close rate, and report on / enact required changes in conjunction with key stakeholders.
Collaborate with sales and product management on value proposition articulation, use case and solution definition and product packaging and pricing strategy.
Understand and support our sales channels: train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Act as the primary thought leader for the products you support externally, including engagement with industry analysts, speaking engagements and laying the foundations of our content strategy.
Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.

The Experience You'll Bring

5+ years of product marketing or product management experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
Experience working in B2B tech or SaaS environment, ideally with early stage products or companies / startups
Strong public speaker, comfortable in front of large, senior groups, and a solid writer.
Technical background, ideally having been a software developer, along with a demonstrable passion in technology.
Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties.
Data-driven with exceptional ROI-tracking skills, able to prove what is –or isn’t—working
Comfortable using a range of tools across the modern marketing stack (collaboration, CRM, automation and analytics).

$150,000 - $180,000 a year

This role also offers a comprehensive benefits package, including stock options via our Employee Equity Plan.

Affirmative Action

Genesis Global is a proud Affirmative Action and Equal Opportunity Employer, committed to maintaining a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, citizenship status, pregnancy, protected veteran status, or any other legally protected status and will not be discriminated against based on disability.

Average salary estimate

$165000 / YEARLY (est.)

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$150000K

$180000K

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What You Should Know About VP Product Marketing, Genesis Global

At Genesis Global, we're on a mission to transform the way software is delivered in the financial markets, and we're looking for an exceptional VP Product Marketing to join our thriving team in New York, NY. As a leading SaaS provider, we empower businesses with technology solutions that streamline operations and enhance efficiency. In this pivotal role, you'll collaborate with the Marketing, Product, Sales, and Engineering teams to define our offerings – determining what to build, who to build for, and how to package and promote our range of products. Your insights into our buyers, users, and the competitive landscape will help us refine our messaging and establish a compelling value proposition. Picture yourself diving deep into market research, crafting customer personas, and shaping our product roadmap based on real feedback from users. You'll also be our thought leader, engaging with industry analysts and representing us at speaking engagements. With strong public speaking skills and a technical background that reflects your passion for technology, you’re primed to drive our marketing strategies and support the sales team through impactful training and compelling collateral. We're excited about our ambitious plans for the upcoming year, and with your leadership, we can achieve extraordinary success while supporting our clients’ unique needs. Join us in redefining software delivery and make your mark at Genesis Global!

Frequently Asked Questions (FAQs) for VP Product Marketing Role at Genesis Global

What are the main responsibilities of the VP Product Marketing at Genesis Global?

The VP Product Marketing at Genesis Global is responsible for defining product strategies, understanding buyer personas, conducting competitive analysis, and driving the evolution of product messaging and positioning. This role collaborates with various teams, ensuring a seamless alignment between product management and marketing efforts to achieve key company objectives.