Marketing Communications Specialist

Description

 The Girl Scout mission is to build girls of courage, confidence, and character, who make the world a better place. Behind every Girl Scout and volunteer is a team of local staff ready to help them earn that next badge, embark on a camping adventure, or organize an impactful service project.

We are Girl Scouts of Northern New Jersey (GSNNJ) serving girls in grades K-12 in Bergen, Morris, Passaic, Sussex and northern Warren counties. We bring the Girl Scout Leadership Experience to 19,000 girls and 10,200 adult members. Lots of exciting things are on the horizon for GSNNJ and we are looking for a Marketing Communications Specialist to join our team!

 The  Marketing Communications Specialist  reports to the Director of Marketing & Communications, assisting in the development and execution of promotional campaign strategies in alignment with Girl Scouts of Northern New Jersey’s goals and priorities. The ideal candidate will be a strong writer, team player, creative and very comfortable working in a variety of communications platforms and apps (digitally-savvy), as well as enjoy working in an environment that is mission-driven, results-driven, and community-oriented. They must be able to exercise good judgment in a variety of situations and have strong written communication skills, organizational skills, and the ability to maintain a realistic balance among multiple priorities.

The Marketing Communications Specialist, working with the Graphics & Digital Content Specialist, is responsible for implementing marketing tactics and maintaining Girl Scout brand standards in all communications. The specialist will work with the Director of Marketing & Communications and a variety of departments to pull together content for our council’s marketing emails, social media, website, and public relations efforts. 

Responsibilities include:

Marketing

• Utilize Salesforce Marketing Cloud to develop and deliver targeted marketing emails and customer journey automations, including creation of the council’s bi-weekly eNewsletter. (Must be proficient in Salesforce Marketing Cloud Journey Builder and Taxi, or willing to work towards becoming an expert in this platform with training.)
• Support Public Relations efforts by creating and distributing press releases and media alerts, and providing the outside service team with content, information, and coordination of Girl Scout appearances.
• Work collaboratively with a diverse group of stakeholders to develop advertising and promotional content for the website, print materials, videos, various digital platforms, and events.
• Gather data for a variety of status reports and dashboards to help evaluate engagement with and results of promotional campaign performance. Communicate insights and findings to stakeholders in a clear and concise manner.
• Possess the ability to work under pressure and handle a variety of confidential matters.
• Be a part of training and working with our Media Girls Team of Girl Scouts.

Website:

• Write, copyedit, and prepare original content for uploading to the website in collaboration with the Graphics & Digital Content Specialist. 
• Evaluate and refresh dynamic digital content with a focus on embedding principles of diversity and inclusion, to meet the needs of current and prospective council stakeholders.

Social Media:

• Show creativity and documented immersion in social media. Write, prepare, and schedule social media content for a variety of social media accounts, including Facebook, Instagram, LinkedIn, and TikTok for the council and its camps, in collaboration with the Graphics & Digital Content Specialist under the supervision of the Director of Marketing & Communications.
• Maintain a council-wide social media calendar and implement it using a management platform such as Meta, Hootsuite, or Sprout Social. 
• Photo document/live stream council events, as requested.    

Other duties assigned: 

As is the case with all our roles at the GS NNJ council, we are a small and passionate team of lifelong learners who jump in to support our staff across departments. As opportunities present, we expect our staff at all levels to participate in organizational initiatives and support our mission of serving girls. All staff are required to promote and assist with council-wide programs, activities, public relations, and fund development endeavors.

Requirements

• Bachelor’s Degree in marketing/communications preferred, or equivalent experience.
• Ability to work with a diverse group of staff, volunteers, Girl Scouts, and support vendors.
• Strong attention to detail. Excellent communication, proofreading, and editing skills.
• Demonstrates winning social media customer service techniques.
• Exceptional time management and capability to handle multiple tasks and deadlines.
• Ability to demonstrate proficiency in MS Office Suite, Adobe Create Suite, and other web, email, social media, and CRM platforms.
• Basic knowledge of Salesforce (or open to learning).
• Basic knowledge of Salesforce Marketing Cloud (or other email automation systems; advanced knowledge preferred). Experience with creating email automations using Salesforce Journey Builder and Taxi is a plus.
• Purchase of an Adult Membership in Girl Scouts is required upon employment and annually thereafter. A uniform dress code must be adhered to for formal occasions and events. 
• Ability to work an occasional flexible schedule including some evenings and weekends (to meet with our Media Team or attend council-wide events).
• Valid driver’s license, reliable automobile, and auto insurance.
• Ability to travel occasionally throughout the jurisdiction to attend meetings during the day/evening/weekend. 

 
Girl Scouts of Northern New Jersey is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.