Senior Product Manager, Growth

As a Senior Product Manager, Growth at Givebutter, your key responsibilities include owning the product roadmap for acquiring and onboarding new accounts, collaborating with the VP of Growth to define strategies, and leading cross-functional teams to enhance onboarding experiences. You'll analyze data and customer research to inform product developments, while also managing experiments to ensure they positively impact business metrics.

To be successful as a Senior Product Manager, Growth at Givebutter, candidates should have at least 5 years of product management experience, preferably in a high-scale B2B SaaS or data-driven B2C environment. Strong analytical skills, experience in A/B testing, and familiarity with SQL are essential. A background in Statistics or Performance Marketing is a bonus, as it will aid in data fluency.

Key skills for the Senior Product Manager, Growth role at Givebutter include strong analytical and strategic thinking capabilities, data fluency with tools like SQL and spreadsheets, and the ability to tackle challenges with an experimentation mindset. Understanding SaaS unit economics and collaboration with various teams will also significantly boost your effectiveness in this role.

At Givebutter, we are dedicated to the professional growth of our team members. As a Senior Product Manager, Growth, you’ll have access to learning and development reimbursement opportunities that can support your career advancement. We encourage innovative thinking and provide resources to help expand your skills and knowledge in the industry.

Givebutter fosters a culture of inclusivity, collaboration, and fun. As a Senior Product Manager, Growth, you'll be joining a mission-driven team that values meaningful work. We believe work should be enjoyable, allowing you to have a great impact, and we support each other towards achieving both personal and organizational goals.

When answering this question, highlight your background in managing software products, focusing specifically on your roles and the scale of the projects you worked on. Discuss specific metrics you were involved in tracking, such as user acquisition rates or retention metrics, to demonstrate your understanding of key SaaS principles.

Discuss how you gather customer feedback through various forms such as surveys, focus groups, or analytics tools. Detail your analytical processes and how you interpret data to derive actionable insights that inform product improvements.

Explain your approach to prioritization, emphasizing how you align features with business objectives and user needs. Describe methods such as the RICE scoring model or MoSCoW prioritization and share examples from your experience.

Share a specific instance where you ran an A/B test, detailing the hypothesis, the process you used, and the results. Highlight any changes that were made as a result of the findings and the impact those changes had on product performance.

Mention key performance indicators relevant to your role, such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and engagement metrics. Discuss why these metrics are important for goal tracking and strategic decision-making.

Talk about your strategy for fostering collaboration, such as holding regular meetings, using project management tools, and ensuring open communication channels. Share examples of how you’ve previously worked with engineering and marketing to launch products or features effectively.

Discuss emerging trends like personalized user experiences, data privacy considerations, or the use of AI in product development. Explain how these trends might influence your approach as a Senior Product Manager at Givebutter.

Highlight specific situations where you led a project or initiative, focusing on the challenges faced and how you motivated your team. Discuss any measurable outcomes, like improved user metrics or successful product launches.

Share tools and software you utilize in your role, such as project management tools (like Trello or Asana), analytics platforms (Google Analytics, Mixpanel), and collaboration software (Slack, Miro). Explain how each tool enhances your workflow.

Describe your approach to continuous learning, including following industry leaders, attending webinars or conferences, or participating in relevant online communities. Mention specific sources or influencers that inspire you.