Global DTC Lead

Radio Systems Corporation is seeking a highly strategic Global DTC Lead on our digital marketing team for our corporate office in KNoxville TN! The DTC Lead will be responsible for developing and executing the strategy, plan, and roadmap to aggressively grow our Direct to Consumer (DTC) business and will be held accountable for attaining aggressive sales, profitability, and shopper engagement targets. This person will also be responsible for creating a roadmap for DTC business capabilities and will serve as the product owner for our DTC sites to bring the roadmap to fruition. This role will be based in Knoxville TN, and offered a hybrid work schedule.

Our Company: What do you want to know? We are the world leader in pet products with PetSafe® Brand, SportDOG® Brand and Invisible Fence® Brand. PetSafe® Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.

Find out why Radio Systems Corporation is a Great Place to Work!

• Develop and execute global DTC marketing strategy and roadmap, including building a strong consumer proposition that will fast-track sales growth while staying profit accretive to total company.
• Create and execute long-term and annual business plans and forecasts for our DTC business.
• Build business case for any resources (eg people, funding, partners, process change) needed to support and achieve business goals.
• Develop and execute strong DTC assortment/portfolio, pricing, marketing, and promotions strategies.
• Create a vision and roadmap for delivering best in class shopper journey and site experience. Ensure speedy and effective execution and optimization.
• Create a capabilities roadmap for our DTC sites. Lead the web development/cross functional team in prioritizing and executing the same.
• Collaborate with cross functional team (e.g., IT, Logistics, Insights, Brand, Category, Customer Care, Creative, Advertising & Digital Marketing) to ensure alignment on strategies and plans and the right infrastructure to deliver business goals.
• Lead, manage and develop the DTC team members.
• Measure, track, report out and optimize on DTC site KPIs.

• Minimum 5 years of experience in digital marketing, DTC, eCommerce, or similar field.
• College degree in marketing or related fields preferred.
• Strong experience in building annual and long-term business and marketing plans.
• Highly developed strategic thinking skills
• Strong collaboration skills and ability to navigate organization to implement changes in processes.
• Strong ability to prioritize and set clear directions.
• Consistent record of achieving strong results
• Excellent organization; project and team management skills.

Benefits

Working for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

RSC is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At Radio Systems Corporation, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn. PM20 #LI-RL1