Global Marketing Director

Title:

Global Marketing Director

Company:

Ipsen Pharma (SAS)

Job Description:

Global Brand Leadership

• Contribute to Global brand strategy and development ideas, including optimisation of brand, global positioning, global messaging, and execution of global marketing strategy and tactics
• Identify, develop and lead key global marketing activities such as disease education, commercial advisory boards, scientific messaging, congress presence, etc.
• Develops communication plans across the product life-cycle and implements multichannel strategies across the marketing mix ensuring delivery of KPIs
• Benchmark against competitors and take corrective action where appropriate
• Ensure appropriate budget allocation and ensure accuracy of phasing to drive business within financial year ensuring the right prioritisation across indications.
• Drive a strong compliance culture throughout the team through role-modelling and ensuring 100% adherence to all SOPs.
• Investigate and challenge Regional and Affiliate visions

Drive Execution of Strategy

• Develop & ensure alignment with global brand strategy & initiatives
• Drive execution of Global brand strategy and tactics (from a strategic brand perspective) by working collaboratively with cross functional teams at Regional and Affiliate level to maximize current and future franchise value
• Develop a KPIs to measure impact of global marketing activities
• Support Regional and Affiliate teams with the roll out of all Global marketing plans and programmes
• Work with key markets to identify key drivers and align in priority scenarios

Market Insights

• Develop meaningful insights into the needs of all key customer groups
• Support consolidation, integration and analysis of insights from customers, markets, geographies and other major players.
• Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of market data
• Monitor the product life cycle landscape to ensure awareness of new insights and strategies

Cross Functional Leadership

• Build project workstreams and lead operational marketing programmes with high level engagement across all cross-functional project teams at Global, Regional and Affiliate levels.
• Proactively ensures affiliate engagement and the sharing of best practice across the organisation
• Will take a lead role within defined geographical region(s) to ensure we have the relevant information to investigate, support and challenge the visions as well as operational execution of specified countries.
• Liaise closely with market access & HEOR, business development, business intelligence/market analytics to ensure quality of projects delivered and strong cross functional deliver

Knowledge, abilities & experience

Education / Certifications:

• Degree-level education, ideally in life sciences or in business studies

Experience:

• A minimum of 5 years’ experience in the pharmaceutical or biopharmaceutical industry in marketing roles. Additional experience is sales roles will be a plus.
• Strong marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada), regional or global marketing experience is a plus

Languages:

• Fluency in spoken and written English, knowledge of additional languages such as French would be appreciated

Key Technical Competencies Required

• Strategic and Operational marketing expertise
• Strong business acumen and understanding of toxin market
• Strong influencing and communication skills with consistent feedback from key stakeholders
• Excellent project management and process planning skills
• Strong cross-functional leadership skills
• Deep appreciation of patient centricity

Living Ipsen Way of Being

Other Useful Information

• Key Internal stakeholders: Global functions (GMA, MA, GE&C, legal, Public Affairs, Communication, Patient centricity) and affiliates (commercial, marketing & medical leads)
• Key External contacts: agencies, TL
• Financial budget: therapeutic budget

The statements contained herein reflect general details as necessary to describe the principles functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods or otherwise balance workload.

This description is not intended to be constructed as an exhaustive list of duties, responsibilities, or requirements for the position. This position may change or assume additional duties at any time. The employee may be requested to perform different or additional duties as assigned. All Employees are expected to adhere to all company policies and act as a role model for company values.

Dans le cadre de ses recrutements IPSEN s’engage au respect de l’égalité de traitement des candidats, indépendamment du sexe, de l’âge, de l'orientation sexuelle, de l'origine ethnique, de la couleur de la peau, de la nationalité, du handicap ou de l'appartenance à un syndicat.