Senior Director, Integrated Marketing - job 1 of 2

The Senior Director, Integrated Marketing at GoFundMe will develop and implement multi-channel marketing strategies aimed at user acquisition, engagement, and retention. This role will champion the GoFundMe brand, overseeing digital marketing efforts including SEO, content marketing, and social media. Additionally, the Senior Director will mentor a high-performing marketing team and utilize data analytics to continuously optimize marketing campaigns.

To excel as the Senior Director, Integrated Marketing at GoFundMe, candidates should hold a Bachelor’s degree in Marketing, Business, or a related field, with an MBA preferred. Candidates must have over 10 years of strategic marketing experience, with at least 5 years in a leadership role within a tech-focused organization. Strong analytical skills and a proven track record in brand and performance marketing are essential.

The Senior Director will play a crucial role in driving GoFundMe's growth by creating comprehensive marketing strategies that enhance fundraiser volume. By leading impactful brand campaigns and analyzing marketing performance metrics, this individual will optimize marketing initiatives to ensure they align with our overall business goals, ultimately increasing engagement within our platform.

Essential skills for the Senior Director, Integrated Marketing at GoFundMe include exceptional communication and interpersonal skills, analytical proficiency with a data-driven approach, and expertise in digital marketing channels. The ability to manage and inspire a team, alongside a deep understanding of brand strategy, are also crucial for success in this dynamic role.

The work culture at GoFundMe is collaborative, innovative, and mission-driven. As a Senior Director, you will be part of a supportive team that values diversity, equity, and inclusion. GoFundMe fosters a fun yet productive atmosphere, where employees are encouraged to thrive through learning opportunities and engagement in volunteer programs.

In your answer, discuss specific campaigns you've led, emphasizing how you integrated various channels like social media, email, and SEO to achieve advertising goals. Highlight any metrics or analytics that showcase the success of these strategies.

Explain your approach to measuring campaign effectiveness through key performance indicators (KPIs). Discuss tools you've used for analytics and how you adapt strategies based on performance data to enhance outcomes.

Share your leadership philosophy, focusing on collaboration, mentorship, and fostering a creative environment. Provide examples of how you have motivated your team and encouraged innovation in past roles.

Discuss your process of collaborating with cross-functional teams like Product and Customer Support to align marketing efforts with overall business goals. Provide examples where such alignment led to significant achievements.

Explain your commitment to continuous learning. Mention relevant industry publications, webinars, and conferences you follow or attend to keep abreast of emerging trends and technologies in marketing.

Detail a specific campaign, outlining your objectives, strategies, execution, and the results achieved. Focus on the emotional connection made with the audience and how it advanced the brand's overall positioning.

Articulate your understanding of data analytics as a foundational aspect of effective marketing, helping to inform decision-making, optimize campaigns, and measure success. Highlight how you have applied data-driven insights in past marketing strategies.

Describe your method for managing brand crises, including the importance of timely communication, transparency, and strategizing to rebuild trust and reputation. Provide any past experiences that illustrate your effectiveness in such situations.

Discuss the significance of incorporating diversity, equity, and inclusion within marketing strategies. Explain how a diverse perspective leads to more relatable and effective campaigns.

Express your passion for the mission of GoFundMe and how your values align with their goals. Speak about your desire to contribute to a team that is focused on making a positive impact in people’s lives through innovative marketing initiatives.