Staff Product Manager, Marketing & Messaging

A Staff Product Manager, Marketing & Messaging at GoFundMe plays a crucial role in defining and executing product strategies to enhance our marketing and messaging platforms. This position requires collaboration with engineering teams to create and prioritize features that drive success for campaign organizers, donors, and nonprofits. By utilizing data and analytics, the Product Manager identifies opportunities for improvement while maintaining a customer-first approach.

To apply for the Staff Product Manager, Marketing & Messaging position at GoFundMe, candidates should have at least 5 years of relevant product management experience, a deep understanding of marketing technology and messaging systems, and strong problem-solving skills. Additionally, proven track records of shipping impactful product features are essential to excel in this role.

GoFundMe prides itself on a supportive and inclusive workplace culture for the Staff Product Manager position. The company emphasizes diversity, equity, and inclusion, ensuring that all employees can thrive while pursuing meaningful work. Team members celebrate accomplishments together, embodying core values such as finding a way and being fueled by purpose.

As a Staff Product Manager at GoFundMe, you will enjoy market-competitive pay, comprehensive healthcare benefits, a 401(k) with matching, and generous paid parental leave, among other fantastic perks. The company also invests in employee development, wellness programs, and provides monetary support for hybrid work setup and commuting expenses.

Yes, GoFundMe is committed to fostering career advancement for Staff Product Managers. The company offers learning and development programs tailored to enhance skills and promote growth, ensuring employees can take their careers to the next level while contributing to a meaningful mission.

A successful Staff Product Manager at GoFundMe should demonstrate strong skills in product strategy execution, technical leadership, stakeholder management, and data-driven decision-making. Additionally, having a customer-focused mindset and the ability to solve complex problems creatively are crucial for driving success in this role.

The Staff Product Manager, Marketing & Messaging at GoFundMe directly influences how communities connect and help each other. This role involves creating intuitive marketing and messaging products that empower campaign organizers and donors, shaping user experiences that truly make a difference in people's lives.

When answering this question, illustrate your familiarity with various marketing technologies you have used in previous roles. Share specific examples of how these tools helped foster customer engagement and drive results, emphasizing any measurable outcomes.

Discuss your approach to prioritization as a Product Manager, emphasizing techniques like using data analysis, stakeholder feedback, and alignment with company goals. Illustrate with examples of challenging situations where you successfully balanced competing priorities.

Elaborate on various strategies you have implemented to collect customer feedback, such as surveys, user testing, and direct interviews. Emphasize how you translated this feedback into actionable insights to improve product offerings.

Provide a clear example of a project where you collaborated closely with engineering teams, detailing how you facilitated communication and aligned product requirements with technical capabilities, and the positive impact it had on the project's success.

Outline your data-driven approach to assessing product performance. Mention key performance indicators (KPIs) you focus on and describe the tools or analytics platforms you utilize to continuously monitor performance and make informed decisions.

Describe your method for defining product strategy, emphasizing how you conduct market research, evaluate competitive landscapes, and engage with key stakeholders. Focus on your commitment to aligning strategy with overall business objectives.

Explain your approach to managing conflicts by encouraging open communication, active listening, and finding common ground. Illustrate with an example of a past experience where you successfully navigated conflicting perspectives.

Reflect on your personal experiences and passion for community support that fuels your dedication to GoFundMe's mission. Frame your insights around how your background enables you to contribute meaningfully to the company's objectives.

Share a specific marketing initiative that you led, discussing your role, the strategy behind it, and measurable results that demonstrate its success. Focus on how your leadership and product management skills drove positive outcomes.

Outline your step-by-step process for feature development, such as ideation, research, prioritization, development, testing, and launch. Highlight the importance of cross-functional collaboration throughout each stage.