Principal Integrated Marketing Manager

As a Principal Integrated Marketing Manager at GoFundMe, you'll develop and execute multi-channel marketing campaigns focusing on user acquisition, engagement, and brand visibility. You’ll collaborate across teams to create compelling content, oversee social media strategies, and provide insights based on campaign performance analytics.

Candidates applying for the Principal Integrated Marketing Manager role at GoFundMe should possess a bachelor's degree in Marketing or a related field, along with 4+ years of experience in integrated marketing roles. Proven experience in managing multi-channel campaigns within a digital or technology-driven company is also essential.

GoFundMe fosters a fun, supportive culture that encourages team collaboration and celebrates achievements. Our core values revolve around earning trust daily, striving for greatness, and being fueled by purpose, making it a great place to connect with like-minded individuals dedicated to social change.

Success in the Principal Integrated Marketing Manager role at GoFundMe hinges on strong analytical skills, excellent verbal and written communication, and a creative mindset. You should be organized, detail-oriented, and proactive in managing projects, with proficiency in digital marketing tools and platforms.

At GoFundMe, career growth is a top priority. Employees are encouraged to engage in learning and development programs that enhance their skills and career progression. Additionally, recognition programs and mentorship opportunities further support professional growth.

GoFundMe places great emphasis on diversity, equity, and inclusion. We work to cultivate a work environment that embraces unique identities and experiences, ensuring that diverse candidates are actively pursued and given equal opportunities throughout the hiring process.

The Principal Integrated Marketing Manager at GoFundMe will enjoy competitive pay, rich healthcare benefits, a 401(k) retirement plan with matching, generous paid parental leave, and various wellness programs that prioritize employee well-being.

Highlight specific campaigns you’ve managed, focusing on your role in strategy development, execution, and the results achieved. Discuss what channels were used and how you monitored and analyzed their performance.

Explain your process for analyzing the target audience and their preferences. Discuss how you allocate resources to various channels based on campaign goals and past performance data.

Describe the KPIs you prioritize, such as conversion rates, user engagement, reach, and ROI. Share how you utilize these metrics to optimize future campaigns.

Discuss your methodology for content creation, including collaboration with teams, understanding audience needs, and ensuring messaging resonates with GoFundMe's mission and values.

Share a specific example where you successfully partnered with other teams, highlighting how you ensured alignment and executed a cohesive marketing strategy that benefitted the overall goals.

List the relevant digital marketing tools and platforms you've used, such as Google Analytics, HubSpot, or social media measurement tools, discussing how you leveraged them to track and optimize marketing performance.

Share your strategies for staying current, such as following industry blogs, attending webinars, or participating in professional organizations. Discuss how you apply this knowledge to inform your marketing strategies.

Narrate specific challenges and the steps you took to address them effectively. This showcases your problem-solving skills and resilience in the marketing landscape.

Explain your time management strategies, including prioritization techniques and how you maintain team morale and focus during high-pressure situations.

Reflect on GoFundMe’s mission and your alignment with its values. Discuss what specifically excites you about the role and how your skills and experiences will contribute to the company’s success.