Social Media Manager

As a Social Media Manager at Goliath, you'll oversee the entire social media strategy, create engaging content, manage campaign analytics, and foster community engagement. Your role will require developing marketing strategies tailored to platforms like Facebook, Instagram, and TikTok, tracking campaign performance metrics, and collaborating with internal teams and external partners to enhance brand awareness and audience engagement.

To qualify for the Social Media Manager position at Goliath, you should have 2-4 years of hands-on experience in social media management, particularly within the toy or consumer goods sectors. A strong understanding of both paid and organic social media strategies, proficiency in analytics tools, excellent storytelling abilities, and some graphic design or video editing skills will set you up for success in this role.

Goliath tracks the success of social media campaigns through key performance indicators (KPIs) such as engagement rates, follower growth, website traffic, conversion rates, and return on investment (ROI). As the Social Media Manager, you will analyze these metrics to optimize strategies and ensure effective budget management.

The Social Media Manager at Goliath will focus on major platforms including Facebook, Instagram, TikTok, and LinkedIn, along with emerging platforms. This role requires a strategic approach to content tailored for each platform to effectively engage audiences and drive brand visibility.

At Goliath, the company culture is dynamic, fun, and all about collaboration. As a Social Media Manager, you'll be part of a creative team that values innovation and teamwork. The atmosphere is lively, where your ideas are welcomed and encouraged, helping to create engaging campaigns that bring joy to families around the world.

To develop a social media strategy for Goliath, I would begin by understanding the brand's goals, target audience, and unique selling propositions. I would analyze existing social media performance, identify key engagement metrics, and leverage them to create tailored content and campaigns. Keeping up with trends and competitor activities is also crucial to remain relevant and engaging.

Certainly! I previously managed a campaign that utilized user-generated content and influencer partnerships, which significantly increased engagement and brand awareness. Key to its success was the active involvement of our community, regular updates on performance metrics that guided our strategies, and creative content that resonated well with our audience.

Prioritizing tasks involves understanding platform-specific metrics and trends to determine where to focus efforts. I typically start each week by assessing analytics and then creating a content calendar that aligns with timely trends while ensuring consistent brand voice across all platforms. Using management tools helps streamline this process.

Analytics are critical in social media management; they provide insights into what's resonating with our audience, allowing for data-driven decisions. By tracking engagement rates, click-through rates, and conversions, I can optimize future campaigns and make informed recommendations for budget allocation and strategy adjustments.

Community engagement is about authentic and timely interactions. I believe in responding to comments and messages promptly—even negative ones—by being courteous and solution-oriented. Engaging directly with our audience fosters loyalty and builds a positive brand image, which is vital for a community-centric brand like Goliath.

One challenge might be keeping up with evolving trends in the toy industry and social media landscape. To tackle it, I plan to research continuously, attend relevant workshops, and engage with communities in the field to stay ahead. Additionally, managing resources effectively during campaigns with multiple moving parts will require diligent planning and communication.

I stay updated by following industry leaders, subscribing to relevant newsletters, and participating in webinars. Additionally, I actively engage in professional groups on social networks where trends are discussed, enabling me to learn from peers and share best practices. Keeping an eye on competitor strategies also provides valuable insights.

Creating engaging content starts with truly understanding the audience—what they care about, their interests, and how they interact with various content types. I focus on storytelling and creativity, ensuring visuals are eye-catching and the messaging resonates with our brand identity. Testing different formats also helps identify what works best.

In my previous role, I managed a budget for both organic and paid strategies. I developed a clear allocation plan based on performance forecasts and past ROI, regularly tracking spending and adapting the strategy as necessary. Communication with finance ensured transparency and effective resource management, maximizing our campaign's potential.

I utilize various tools like Sprout Social for scheduling and analyzing social media performance. Additionally, I leverage native insights from platforms to track engagement and optimize strategies accordingly. Other tools such as Canva for graphics and CapCut for video editing help streamline content creation, ensuring professional and appealing outputs.