Performance Marketing Coordinator (Google Search & Paid Media)

As a Performance Marketing Coordinator at Employment Hero, your main responsibilities include managing Google Search campaigns, optimizing ad copy, analyzing performance metrics, and continuously improving campaign effectiveness. You will assist in launching various Google Ads formats, monitor quality scores, and manage budgets to ensure campaign success.

To be considered for the Performance Marketing Coordinator role at Employment Hero, you should have 2-4 years of experience in performance marketing, particularly with a strong focus on Google Ads. A degree in Marketing or Communications is preferred but not mandatory. Additionally, expertise in Google Ads Manager and Google Analytics, along with strong analytical and optimization skills, are essential.

At Employment Hero, the remote work culture encourages flexibility and independence. As a Performance Marketing Coordinator, you'll be part of a supportive environment that values collaboration and communication. You'll work with the APAC marketing team, ensuring alignment with regional goals, all while enjoying the comfort of working from home.

Employment Hero is dedicated to your professional growth as a Performance Marketing Coordinator. You'll benefit from access to cutting-edge tools, technology, and learning opportunities, as well as regular collaboration with skilled marketing professionals. Additionally, the company offers generous budgets for home offices, ensuring you have everything you need to thrive in your role.

As a Performance Marketing Coordinator at Employment Hero, you'll primarily use Google Ads Manager and Google Analytics for campaign management and performance analysis. You'll also engage with tools for A/B testing, conversion tracking via Google Tag Manager, and various project management applications to collaborate with your team effectively.

Important metrics for a Performance Marketing Coordinator at Employment Hero include Click-Through Rate (CTR), Cost Per Click (CPC), Return on Ad Spend (ROAS), and overall campaign performance data. These metrics help in analyzing campaign effectiveness and refining strategies for better outcomes.

A typical workday for a Performance Marketing Coordinator at Employment Hero involves managing Google Ads campaigns, optimizing ads, analyzing performance data, collaborating with the marketing team, and preparing reports with actionable insights. You’ll engage in ongoing testing and strategy refinement while working remotely within the APAC timezone.

When answering this question, highlight your specific experiences managing Google Ads campaigns, including examples of successful campaigns, optimizations you implemented, and how you measured results. Showing tangible outcomes will demonstrate your effectiveness in the role.

Discuss your strategy for analyzing campaign performance metrics, including identifying low-performing areas and implementing changes. Explain how A/B testing and data analysis drive your decisions, showcasing your analytical mindset and ability to enhance campaign performance.

Mention tools such as Google Analytics, Google Ads Manager, Google Tag Manager, and any other relevant software you are familiar with. Emphasize how you use these tools to gather insights and report on campaign success, focusing on the importance of data in your decision-making process.

Explain your strategies for staying informed about industry trends, such as following relevant publications, participating in webinars, and joining online communities. Demonstrating a proactive approach to continual learning will set you apart as a candidate.

Offer a specific example of an A/B test you conducted, detailing the hypothesis, the variations tested, the results, and the insights gained. Highlight how this experience impacted campaign strategies and any positive outcomes.

Discuss the key performance indicators (KPIs) you focus on, such as CTR, CPC, and ROAS, and explain how you analyze trends over time. Be sure to mention how you utilize data to make actionable adjustments to campaigns.

Talk about your time management strategies, such as prioritizing tasks based on deadlines and impact. Mention any tools or methodologies you use to stay organized and how effective time management contributes to campaign success.

Choose a challenge you've faced in performance marketing and explain how you addressed it. Discuss the strategies you implemented to overcome obstacles, emphasizing adaptability and problem-solving skills.

Describe your approach to diagnosing the issue, whether it's adjusting targeting, refining ad copy, or conducting additional research. Emphasize your analytical skills and your commitment to achieving campaign goals.

For this question, articulate your enthusiasm for Employment Hero's mission and values. Connect your skills and experiences back to how you can contribute to the company's goals, showing your alignment with the culture and objectives.