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Campaign Manager, TikTok Shop & Affiliate

GR0 is seeking an exceptional Campaign Manager, TikTok Shop & Affiliate, to join our growing team of Affiliate experts and drive results for our diverse roster of clients.


This person is an ambitious affiliate expert who will own TikTok Shop & Affiliate program strategy and execution to deliver effective campaigns based on our clients goals. The campaign manager will be responsible for day to day management of the entire TikTok Shop & Affiliate client relationship including setup, strategy, reporting, and partner management.

If you’re an entrepreneurially-minded digital marketer with experience positively growing high opportunity accounts, we want to speak with you!


What You'll Do
  • Demonstrate expertise of TikTok Shop and Affiliate marketing and be knowledgeable of industry best practices in order to better explain and communicate that information to clients, specifically around GR0's implementation of these services.
  • Plan, implement, and report on comprehensive TikTok Shop and Affiliate marketing strategies to meet and exceed client goals.
  • Coordinate campaign execution with internal department team members to ensure strategies are implemented and issues are addressed in a timely manner.
  • Act as a primary point of contact throughout the customer journey through a combination of email, slack, and video calls, helping to address customer concerns, solve problems, and remove obstacles to customer success.
  • Work cross-functionally with GR0 teams on strategy, opportunities, and optimizations.
  • Identify market trends and areas of opportunities for growth across TikTok Shop and Affiliate programs.
  • Track campaign success and regularly analyze data and metrics to improve performance and enhance efficiency.
  • Own all outcomes and prioritize efforts to focus on delivering optimal results within expected timeframes.
  • Other duties as assigned.


Who You Are
  • You are empathetic with a high EQ and can read people and pivot/adapt to strengthen relationships.
  • You are well-organized and can juggle competing client priorities and deadlines while remaining self-motivated and attentive to detail and accuracy.
  • You have exceptional verbal and written communication skills and have experience presenting to senior-level client contacts.
  • You enjoy working with project management frameworks to track and complete key deliverables and outstanding items.
  • You enjoy meeting with clients and discussing results with them, and can reassure them when KPI’s are below their goals.
  • You are experimental and highly analytical, and very comfortable using data to drive your decisions.
  • You are passionate about working across various industries and helping small and medium businesses scale their sales and digital presence.


KPIs
  • KPIsClient churn % - less than 5% of MRR per quarter
  • Affiliate client performance - increase in relevant comps MoM or YoY for tracked KPIs
  • Maintain an average client relationship of 1 year


Hiring Plan
  • Stage 1 (Recruiter Screen) - After you submit your application, our talent recruitment team will review and reach out to candidates. During this 20-30 minute phone call, we’ll discuss your career journey and professional motivators.
  • Stage 2 (Hiring Manager Interview) - In this stage, you'll meet with the hiring manager to dive deeper into your experience with TikTok Shop and Affiliate Marketing.
  • Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
  • Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!


$70,000 - $80,000 a year
Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive - $70,000 - $80,000 base salary.
A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
Flexible PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
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What You Should Know About Campaign Manager, TikTok Shop & Affiliate, GR0

At GR0, we’re on the lookout for a passionate Campaign Manager, TikTok Shop & Affiliate to become part of our dynamic Affiliate team in sunny Los Angeles, CA. If you’re an innovative digital marketer with a knack for cultivating high-potential accounts, we want to connect with you! In this role, you’ll be at the forefront of TikTok Shop and Affiliate program strategy and execution, ensuring that our diverse clients not only meet but exceed their campaign goals. You’ll manage day-to-day client relationships, oversee campaign setups, strategize with internal teams, and share valuable insights based on thorough data analysis. Your ability to understand client needs and maintain strong communications will be key as you help navigate challenges and drive success. Combine your creativity with your analytical mindset to identify market trends that pave the way for growth. This is an incredible opportunity to engage with a variety of industries, helping small and medium businesses thrive in their digital endeavors while collaborating with a group of enthusiastic professionals who value transparency and community impact. If you're ready to make waves in the digital marketing waters, let’s chat about how you can contribute to our mission and thrive at GR0!

Frequently Asked Questions (FAQs) for Campaign Manager, TikTok Shop & Affiliate Role at GR0
What are the main responsibilities of a Campaign Manager at GR0 for TikTok Shop & Affiliate?

As a Campaign Manager, TikTok Shop & Affiliate at GR0, your primary responsibilities will include developing and executing comprehensive marketing strategies tailored to meet and exceed client goals. You'll manage client relationships daily, ensuring timely execution of campaigns, addressing any issues that arise, and leveraging analytics to track performance. Communication is key, as you’ll act as the main point of contact for clients, helping to foster relationships and understand their unique needs.

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What qualifications are required to become a Campaign Manager, TikTok Shop & Affiliate at GR0?

To become a Campaign Manager, TikTok Shop & Affiliate at GR0, candidates are expected to have experience in affiliate marketing and a deep understanding of TikTok Shop. Strong organizational skills, analytical capabilities, and exceptional communication skills are vital for this role. A background in digital marketing, along with the ability to present ideas clearly to senior-level clients, will help you succeed in this position.

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How does a Campaign Manager at GR0 measure the success of TikTok Shop & Affiliate campaigns?

Success for a Campaign Manager at GR0 is measured through various Key Performance Indicators (KPIs) such as client churn percentage, month-over-month or year-over-year affiliate performance growth, and maintaining long-term client relationships. Regularly analyzing data and metrics will allow you to track the effectiveness of campaigns and adjust strategies to optimize results continuously.

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What type of work environment can a Campaign Manager expect at GR0?

At GR0, the work environment is inclusive, diverse, and focused on collaboration. As a Campaign Manager, you’ll work alongside talented professionals in a respectful atmosphere that values individual contributions. The company promotes a culture of transparency and community impact, encouraging employees to engage with local charitable organizations. Additionally, the flexibility of the work arrangement supports a healthy work-life balance.

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What career growth opportunities are available for a Campaign Manager at GR0?

A Campaign Manager, TikTok Shop & Affiliate at GR0 will find ample career growth opportunities. As you demonstrate your skill in managing campaigns successfully and nurturing client relationships, there's potential to advance to higher leadership roles within the company. GR0 is dedicated to its employees’ professional development and encourages learning and skill enhancement through various channels.

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Common Interview Questions for Campaign Manager, TikTok Shop & Affiliate
Can you describe your experience with TikTok Shop and Affiliate Marketing?

When answering this question, highlight specific campaigns you've worked on and their outcomes. Focus on your strategy selection, execution process, and how you used data to refine your approach. This will showcase your expertise and analytical mindset, which are crucial for the Campaign Manager role at GR0.

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How do you handle competing client priorities as a Campaign Manager?

Demonstrate your organizational skills and time management techniques. You can discuss using project management tools to track deadlines and deliverables while emphasizing clear communication with clients about expectations and timelines. This shows your ability to juggle multiple tasks effectively while maintaining strong client relationships.

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What strategies do you use to identify market trends relevant to TikTok Shop?

Talk about specific tools or frameworks you use for market research, such as analyzing competitor strategies or using social media analytics. Describe how you apply these insights to optimize campaigns for GR0’s clients, showcasing your proactive approach to driving results.

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Describe a challenging campaign you managed. What did you learn from it?

Share a real-life example of a setback you faced, focusing on how you addressed the challenges. Emphasize lessons learned and how you applied them to future campaigns, reinforcing your growth mindset and commitment to continuous improvement in the Campaign Manager role.

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How do you ensure alignment between client goals and your marketing strategies?

Explain your process for understanding client objectives during initial consultations and how you translate these into actionable marketing strategies. Stress the importance of regular check-ins and using data-driven insights to guide adjustments throughout the campaign to stay aligned with client expectations.

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What tools do you use for analytics and reporting in your campaigns?

Mention specific analytical tools you are versed in, such as Google Analytics, social media insights, or proprietary campaign management software. Be sure to discuss how you use these tools to generate reports that inform decision-making and improve campaign performance over time.

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How do you communicate results and challenges to clients?

Talk about the importance of transparency and clarity in your communication. Share your approach of summarizing key performance metrics and insights in a way that’s understandable to clients, while also discussing how you address any challenges and collaborative solutions you propose.

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What role does creativity play in the campaigns you manage?

Discuss how creativity is essential for crafting compelling campaigns that capture the audience's attention. Provide examples of innovative campaign strategies or messaging that you've implemented to engage customers effectively, highlighting your ability to think outside the box.

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Why is empathy important in a Campaign Manager role?

Explain how empathy allows you to understand client needs and perspectives, leading to stronger relationships and trust. Share experiences where empathizing with clients helped resolve issues or tailor strategies, reinforcing the value you place on emotional intelligence in your work.

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How do you stay up-to-date with trends in TikTok marketing?

Mention your methods for keeping current, including following industry blogs, attending webinars, or participating in professional networks. This shows your commitment to staying informed about the latest developments in TikTok and affiliate marketing, which is crucial for success as a Campaign Manager at GR0.

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GR0's mission is to demystify online marketing for brands, allowing them to realize their full potential and deliver unmatched value to every customer.

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Full-time, on-site
DATE POSTED
December 7, 2024

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