Demand Gen Manager - Enterprise ABM, Canada, Remote

At Fundraise Up, the Demand Gen Manager - Enterprise ABM plays a vital role in executing targeted marketing campaigns aimed at engaging high-value accounts. This includes implementing personalized strategies and managing various multi-channel initiatives such as webinars and paid media campaigns to generate qualified leads and drive brand awareness.

Candidates should have a minimum of 5 years of experience in demand generation or related fields, highlighting a track record of successfully running ABM campaigns and engaging high-value accounts. Experience with tools like Salesforce and marketing automation platforms is also essential to track campaign performance effectively.

Success in the Demand Gen Manager role at Fundraise Up is measured by the demonstrable growth in qualified leads and marketing-sourced opportunities within targeted accounts. Campaign performance metrics such as conversion rates and engagement levels across marketing channels will also be analyzed to ensure ongoing success.

The Demand Gen Manager will oversee planning and execution of various marketing campaigns including webinars, virtual events, and paid media strategies on platforms like LinkedIn and Google Ads, all tailored to enhance engagement with our enterprise prospects.

Absolutely! Familiarity with marketing automation platforms such as Marketo, HubSpot, or Pardot, along with CRM tools like Salesforce, is crucial for managing campaigns, tracking performance, and reporting results in the Demand Gen Manager role at Fundraise Up.

Absolutely! In my previous roles, I have successfully implemented ABM strategies by identifying target accounts and creating personalized marketing campaigns that resonated with their specific needs. I leveraged data analytics to tailor content and outreach efforts to optimize engagement and conversion rates.

I believe in utilizing a combination of metrics including lead generation rates, conversion rates, and engagement levels. Tracking these metrics helps in adjusting strategies in real-time to ensure campaigns meet their objectives effectively.

Certainly! One campaign I managed involved a series of webinars targeted at high-value accounts. I coordinated activities across email, social media, and paid ads to raise awareness and drive sign-ups, resulting in a 30% increase in qualified leads compared to past efforts.

I typically utilize analytics tools to gather comprehensive data, with a focus on key performance indicators such as ROI, lead quality, and engagement rates. I also enjoy collaborating with data analysts to mine deeper insights that can guide future campaign adjustments.

I prioritize tasks by assessing deadlines, potential impact, and resource availability. Using project management tools also helps me keep track of all activities, ensuring that I allocate time effectively to meet all campaign objectives.

To maximize ROI, I continually monitor campaign performance, A/B test various ad copies and visuals, and optimize targeting based on data insights. I also ensure that landing pages are optimized for conversion, enhancing the user's journey.

Collaboration is essential! Working closely with sales, content, and creative teams ensures cohesive messaging, effective content creation, and that our campaigns align with overall business objectives.

I regularly attend webinars, join industry forums, and read leading marketing blogs to stay updated with the latest trends. Networking with professionals in the field also provides valuable insights and fresh perspectives.

One major challenge I faced was low engagement rates in a campaign. I addressed it by analyzing audience segmentation and optimizing content to ensure relevancy. Additionally, I incorporated feedback and insights from the sales team, which significantly improved engagement.

My approach begins with deep research to understand the target accounts' pain points and preferences. I then collaborate with my content team to develop personalized content, such as case studies and targeted emails, that speaks directly to their needs.