Senior Associate, Search Engine Optimization - job 2 of 2

ABOUT GREYSTARGreystar is a leading, fully integrated global real estate company offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing, logistics, and life sciences sectors. Headquartered in Charleston, South Carolina, Greystar manages and operates more than $290 billion of real estate in 247 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, manages more than 857,400 units/beds globally, and has a robust institutional investment management platform comprised of more than $76 billion of assets under management, including over $34 billion of development assets. Greystar was founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.JOB DESCRIPTION SUMMARYThe Senior Associate, Search Engine Optimization (SEO) will work closely with the Manager of Search Engine Optimization, to execute strategies for a multi-location client portfolio within the digital center of excellence. This role involves crafting and implementing effective search engine optimization strategies by analyzing marketing data and leveraging best practices to maximize results. The individual is proficient in managing a high volume of projects and multiple clients concurrently, demonstrating the ability to prioritize tasks, allocate resources effectively, and maintain exceptional standards. The ideal candidate thrives in a fast-paced environment, where adaptability and a proactive approach are key to continuous growth and learning. The Senior Associate of SEO is a strong communicator who excels in delivering exceptional client experiences, skillfully translating SEO reports into actionable business objectives, and educating clients and stakeholders on SEO best practices. Staying updated on emerging tactics within the dynamic digital marketing landscape is crucial, as it enables informed decision-making and innovative problem-solving strategies.JOB DESCRIPTIONKey Job Responsibilities• Execute SEO Tactics: Implement on-page and off-page SEO strategies, including keyword optimization, on-page content optimization, technical SEO audits, local listings and additional ongoing strategy to improve organic search rankings.• Develop and Implement SEO Strategies: Collaborate with the SEO Manager to develop and refine long-term SEO strategies tailored to the unique needs of a multi-location client portfolio.• Monitor and Report on SEO Performance: Analyze SEO metrics and KPIs, providing regular reports that translate data into actionable insights for clients and stakeholders.• Educate Clients and Stakeholders: Conduct presentations and workshops to educate clients and internal teams on SEO best practices, emerging trends, and the impact of SEO efforts on business objectives.• Manage Multiple Projects: Handle a high volume of projects simultaneously, ensuring that all client deliverables are met with the highest standards of quality and efficiency.• Collaborate Cross-Functionally: Work closely with other digital marketing teams, including content, paid search, and web development, to ensure cohesive and integrated marketing strategies.• Partner with Preferred Partners: Collaborate with preferred partners to share insights, ideate, and execute A/B SEO tests, driving continuous optimization and innovation in SEO practices.• Adapt to the Dynamic Digital Landscape: Maintain a current knowledge and awareness about advancements, improvements, and new technologies related to organic search strategies, act on opportunities to test or pilot new search products and practices, and lead projects and initiatives to drive efficiencies, contain costs, and elevate the effectiveness of the organic products discipline.Knowledge, Skills, and Abilities Required• Bachelor’s degree or comparable experience in marketing, communications, advertising, general business, or a related field. 3-5 years’ experience in a marketing position, with a focus on organic search strategies and search campaign management. Previous agency experience is ideal.• Must have a solid knowledge of and experience in search engine optimization (on-page, off-page, and technical), including keyword strategy, local search, copy optimization, link building, meta data update, markup schema, and SEO tools, such as BrightEdge, SEMrush, and SEO Clarity.• Working knowledge and hands-on experience in Google tracking and analytics tools, such as Google Tag Manager and Google Looker Studio, Google Analytics certification is strongly desired.• Proficient in updating websites across diverse CMS platforms to implement content and technical SEO tactics, ensuring optimal website performance and search engine visibility. Experience includes executing keyword strategies, optimizing copy, and employing technical SEO enhancements across website platforms. Sitecore experience is a plus!• Familiarity with Conversion Rate Optimization (CRO) methodologies is a plus, as the role may involve collaborating with teams to integrate SEO strategies that align with CRO objectives. The ability to synergize SEO efforts with CRO principles, aiming to improve user experience and drive higher conversions, is highly beneficial.• Skilled in organizing and managing personal productivity, meeting deadlines, and working through quickly changing priorities and environments. Demonstrated proficiency in solving problems, thinking strategically and creatively, and resolving conflicts is required.• Excellent written, oral, and interpersonal communication skills, with a strong customer-centric orientation. Solid ability to make creative and compelling presentations related to search engine strategy to diverse audiences, including clients, investors, and other internal and external stakeholders.• Must be experienced in interacting with team members from multiple functional disciplines and different job levels, as well as building and maintaining productive relationships with external vendors and suppliers, and business leaders throughout the Company.• Skilled and comfortable in using digital and online software and apps to accomplish work, manage and organize time, and communicate, including the ability to use Microsoft products such as Word, Excel, PowerPoint, and TEAMS, email, and virtual meeting software.• Occasional travel within the US may be required to attend business meetings and training sessions.#LI-TR1#LI-RemoteAdditional Compensation:• Corporate Positions: In addition to the base salary, this role may be eligible to participate in an annual bonus program based on individual and company performance.• Onsite Property Positions: In addition to the base salary, this role may be eligible to participate in weekly, monthly, and/or quarterly bonus programs.Robust Benefits Offered*:• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.• Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 10 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.• For onsite team members, onsite housing discount at Greystar-managed communities.• 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).• 401(k) with Company Match up to 6% of pay after 6 months of service.• Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).• Employee Assistance Program.• Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.• Charitable giving program and benefits.• Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.Greystar will consider for employment qualified applicants with arrest and conviction records.