Group Manager, Product Marketing

You will:

• Capture market and customer insights through direct firsthand engagement as well as directed research
• Partner closely with your counterparts on the product and clinical teams to inform the product roadmap with insights on our prospects, customers, and market trends
• Lead the go-to-market strategy and launch plans for Lyra Care and our differentiated provider network including models of care, employed and partner providers, clinical expertise, and platform capabilities
• Own our product launches, working closely with PR, digital, growth marketing and other key colleagues in our marketing team to execute on excellent, insight-driven messaging that conveys our value proposition in a powerful way
• Create and own key sales and marketing deliverables including core presentations on our provider network, product release notes, campaigns to showcase our providers, etc.
• Create unique and differentiated points of view to bring launches and key moments together with thought leadership, trends, research, evidence, and product innovation.
• Become the trusted voice of the market by engaging in key prospect discussions on product roadmap and other topics, and bringing those insights back to our product and clinical teams.

You know you are successful when:

• You are bringing firsthand insights to our product and clinical teams to inform our product roadmap, honed by talking to our prospects and customers with an empathetic focus
• You are driving results. The launches and GTM campaigns you produce are driving thought leadership for Lyra and enabling our sales teams to execute
• Your work is being recognized by our customers, by analysts, and other Lyrians for its strategic importance and quality of execution. You are helping Lyra own the narrative on key themes
• Your work is being recognized and cited by the rest of the marketing leadership as best-in-class

Who you are:

• Skilled - You bring 8+ years of experience in product marketing/ integrated marketing / product management with deep understanding of positioning, messaging, pricing, and GTM strategy
• Detail oriented - You are on top of details - of messaging, deliverables, sales enablement and business performance
• Leader - You are able to persuade and influence others to rally behind your ideas. You are comfortable with ambiguity and are able to drive a diverse group of cross-functional stakeholders towards a common goal. You are able to attract, lead and inspire a talented team of marketers
• Remarkable - You don’t settle for mediocre outputs. Whether it's writing a product narrative, creating a GTM strategy, or pitching a customer, you are aiming to raise the bar. Every. Single. Time
• Structure - You can help convert open-ended goals (“I want to drive awareness about this product”) into a structured GTM strategy. Everywhere you go, you provide clarity of words and ideas
• Scrappy - You are always questioning the standard way of doing things and finding ways to do it better. You are never afraid to roll up your sleeves

What your work will look like:

• You’ll work cross-functionally with senior leaders and teammates across all marketing teams - core product marketing, product, clinical, content, campaigns, performance marketing, and more
• You’ll be a source of truth on our products and the vision for what we are building and why
• You’ll solidify your expertise in product marketing for a successful hyper-growth startup

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech stipend
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food and snack deliveries each month, regular community celebrations…and more!