Job details

Audience Forecasting Analyst

GroupM for the Choreograph - Business Intelligence & Insight unit is looking for an Audience Forecasting Analyst with a strong knowledge of the advertising market and its dynamics, the functioning of Auditel research, and media owner companies.

OBJECTIVE AND SCOPE OF THE ROLE

• Manage and create television audience forecasts for the main offerings in the TV advertising market.
• Support the group’s media planners in all phases of television planning.
• Constantly analyze trends in editorial and advertising audiences in the market and collaborate with the "Media Intelligence" department to create analyses and scenarios for the group or the agency's clients.
• Manage a direct relationship with the main media owners in the TV advertising market.

Responsibilities

• Provide audience analysis and forecasts to the group's agencies in a timely manner to enable TV planning.
• Inform the agency's workgroups by monitoring television viewing data across all devices.
• Manage the relationship with offline planners.

About You

• A minimum of 2 years of experience in Audience Forecasting and TV Audience Analysis.
• Knowledge of TV forecasting is crucial for the role.
• Good knowledge of tools such as Kubik, Arianna, Kimono, and MCS.
• Strong teamwork skills.

If you are eager to be part of our team, join the challenge! You will find a stimulating and collaborative environment with many internal training courses to enhance your skills.

LOCATION

WPP Campus in Milan (plus the option for hybrid working).

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also open to individuals belonging to Categorie Protette under Law 68/99.

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