Senior Account Executive

As a Senior Account Executive at our fast-growing franchise brand, your main responsibilities include owning the entire sales cycle, conducting discovery calls, and building relationships with business owners and franchise candidates. You will qualify inbound leads, implement outbound strategies, and maintain an organized pipeline using CRM tools like HubSpot. Your collaborative efforts will help shape sales strategies and improve messaging while mentoring junior team members.

To succeed as a Senior Account Executive in our franchise, candidates should possess a minimum of 2-3 years of full-cycle sales experience, preferably in B2C or healthcare environments. Strong communication skills, organizational abilities, and experience with CRM systems are essential. Familiarity with a franchise or service-based operations would be an added advantage, as would a self-motivated attitude that thrives in a remote work environment.

In the Senior Account Executive role, you will primarily use HubSpot or a similar CRM to manage and organize your sales pipeline effectively. This user-friendly tool allows you to track leads, maintain customer information, and collaboratively engage with the sales team to enhance strategies and processes.

Our culture is built on collaboration, support, and growth. As a Senior Account Executive, you’ll be part of a cohesive team where mentorship is encouraged. We value new ideas and insights, which means you’ll have the opportunity to influence our sales approach while working in a fast-paced environment that prioritizes personal and professional development.

The Senior Account Executive's role is pivotal as it drives our national growth strategy. By closing mid- to high-ticket deals and cultivating relationships with potential franchisees and business owners, you help expand our brand’s footprint. Your efforts directly impact new franchise opportunities, contributing to our overall mission of empowering entrepreneurs to achieve their business dreams.

When answering this question, focus on detailing your specific experiences from lead generation to closing. Highlight key milestones, the tools you used (like HubSpot), and the strategies that led to your success in previous roles. Share numbers or outcomes to showcase your ability effectively.

Respond by discussing your approach to relationship-building, such as active listening, personalized communication, and demonstrating your understanding of the prospect's needs. Highlight any tools you employ to follow up and maintain consistent engagement throughout the sales process.

Discuss your criteria for qualifying leads, such as potential revenue, fit with your product/service, or level of interest. Describe how you balance nurturing warm leads while pursuing new opportunities, emphasizing your organization and time management skills.

When answering, recount an actual situation where your pitch led to a closed deal. Outline the problem you solved for the client, how you tailored your message to their needs, and the positive outcome that resulted. Use this opportunity to show your ability to adapt your style as necessary.

Provide a strategy for tackling objections, like actively listening, empathizing, and reframing the conversation. Share a personal example where you successfully turned an objection into an opportunity, showcasing your resilience and persuasive skills.

Discuss specific strategies such as networking, social media marketing, targeted outreach, and following up on referrals. Explain how you effectively combine these methods and any tools you use to streamline the process.

Share your methods for staying current with industry news, such as subscribing to relevant publications, attending webinars, or participating in industry forums. Highlight how this information informs your sales strategies and communication with prospects.

Talk about specific mentoring relationships you’ve had, your approach to guiding others, and the techniques you used to empower them. Showcase any successful outcomes from your mentoring efforts, emphasizing your capability as a team player.

When responding, be honest about your drivers, whether they are achieving targets, helping customers, or collaborating with your peers. Relate your motivations to the responsibilities of the Senior Account Executive role, reflecting alignment with the company’s goals.

Discuss your flexibility and openness to change. Provide examples of how you’ve adapted successful tactics in the past when changes were made to sales strategies or company goals, emphasizing your ability to remain effective in a dynamic environment.