Growth Lead

About us:

Day One is a community-powered platform designed for entrepreneurs who want to learn, connect and grow. We're on a mission to help more people become successful entrepreneurs, and we plan to do that by building a new kind of entrepreneurial community and leveraging community-driven education. Learn more at www.joindayone.com.

Our flagship program is the Day One Fellowship, a 10-week bootcamp that provides founders the community, tools, and guidance needed to navigate the confusing and challenging early stages of entrepreneurship. Since our launch in Fall 2020, more than 200 Day One Fellows have completed the program and dozens upon dozens have gone to launch their businesses and/or raise funds for their ventures.

About the role:

As Day One's Growth Lead, you will work alongside the Co-founders to lead the efforts that will enable Day One to reach our ambitious growth targets. You'll own, run and/or manage everything needed to achieve those goals, including events, PR, content creation, social channels, email marketing, paid campaigns, and more. You'll guide the evolution of our brand, from our visual look and feel to messaging to who we partner with. You'll bring in the right partners, freelancers, and agencies, over time growing a team. You'll manage our advertising budget, track all relevant metrics, and prove the ROI of our investments.

Today, this role is a mix of strategy and execution. You'll have a hand in setting direction for Day One, but will also take full control of implementing our strategy. You'll work closely with Day One's co-founders and be a critical part of the founding team.

What you'll do:

• Develop the Day One brand, messaging, voice, and positioning - carefully crafting copy, developing and maintaining visual guidelines, and producing content that will populate everything from our marketing website to social accounts to email communication.
• Coordinate and develop content, ranging from webinars to articles to social media posts to newsletters.
• Create and manage partnerships and co-marketing opportunities.
• Own Day One's voice and presence across social media platforms.
• Manage Day One stakeholders and craft email campaigns that deliver value and speak to our mailing list, advisors, applicants, Fellows, and Mentors.
• Drive media coverage and PR efforts.
• Create and optimize a referral program that incentivizes partners, alumni and others to become ambassadors for Day One.
• Own and manage all marketing related systems (website, CRM, referral platform, email)
• Manage and review analytics across platforms and report on success of various campaigns and initiatives
• Over time, build out and manage a marketing, content and communications team.

About you:

You are:

• Entrepreneurial, and can operate within ambiguity to define objectives, set plans, and execute. You work well under pressure, and can balance multiple projects at once.
• Passionate about startups, love being around founders, and are interested in developing and sharing knowledge about entrepreneurship, technology, and innovation.
• An adept communicator, whether through excellent copy writing or an ease when speaking in public.
• A perceptive brand builder, and can go from a strategic view of the Day One brand to implementing each element across every channel and medium.
• A digital native who can leverage social media and other platforms to share about Day One and build a digital community around our brand.
• Are detail oriented, can manage many moving pieces, and have experience running virtual events, coordinating content calendars, and managing a CMS.
• Have experience managing marketing systems, setting up and viewing analytics, and using data to guide where Day One goes next.

What you'll get:

This role is a part of the Day One founding team. As Day One grows, you'll be a key player in our success, incentivized by a generous equity package that fits your experience and the stage of our business. We offer basic benefits that will be expanded over time.

You can be based anywhere, but must be able to work U.S. east coast working hours.