Marketing Associate, Little, Brown
- Work with Marketing Director managing franchise and priority title campaigns, while also managing individual title campaigns each season.
- Work closely with authors and agents, as well as editorial and publicity on developing campaigns on several books a season.
- Communicate directly with authors and agents to create, refine, and execute marketing plans, from pre-publication through on-sale.
- Work with authors to maximize campaign effectiveness including increasing social media platforms and working collaboratively to expand author brands.
- Actively participates in internal meetings, as well as be able to lead meetings with authors, agents, and other internal stakeholders.
- Incorporate consumer insights and data about available audiences for each book and strategize ways to reach them through advertising, promotion and social media while also staying up-to-date on new platforms and marketing methods.
- Manage promotion plans and budgets for each title campaign
- Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate
- Strategize and contribute to social media for the imprints
- Contribute to the growth and creation imprint newsletters and managing website updates as needed.
- 2 or more years experience in marketing with a demonstrated ability to innovate, manage high-profile initiatives, and deliver results
- Fluency in key marketing concepts and tools including email, social media marketing, and search engine marketing and optimization.
- Experience presenting in front of large groups including internal meetings and with outside partners
- Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles
- Excellent written and verbal communication skills
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Our mission is to publish great books well. Our vision is: -To be the #1 destination for authors, agents, customers, client publishers, and employees -To be a respected publisher that values diversity, rewards success, and honors its responsibili...
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