Senior Programmatic Strategist

Senior Programmatic StrategistMedia/Advertising$80,000 - $90,000Remote EST/CSTAre you an SME in all things Programmatic and want to work for one of the most innovative media agencies in the United States? If you are digitally dynamic and can ultimately contribute cross-functionally to an all-inclusive environment, then this might be the best career move for you!THE ROLE– Senior Programmatic StrategistIn this capacity, you will be responsible for developing and executing real-time bidding programmatic campaigns across various platforms, including CTV/OTT, OLV, Native, DOOH, High Impact, and Display. You’ll collaborate with internal teams and clients to create custom strategies, define KPIs, and ensure campaign performance aligns with client goals.KEY RESPONSIBILITIES:• Develop, manage, and optimize programmatic campaigns across multiple channels (CTV/OTT, OLV, Native, DOOH, High Impact, Display)• Implement and analyze campaign KPIs to drive performance• Collaborate with clients and internal teams to present strategies and results through PowerPoint presentations• Work within key platforms such as Trade Desk, DV360, Amazon, Ad Exchanges, SSPs, and Google Campaign Manager• Use Excel to analyze data and optimize campaign performance• Lead efforts to bring YouTube programmatic work back in-house• Stay updated on the latest media trends and technologies to guide clients effectivelyYOUR SKILLS AND EXPERIENCE:• Hands-on experience in programmatic advertising, with a focus on real-time bidding• Strong experience in managing campaigns across CTV/OTT, OLV, and Display• Proficiency in Excel for campaign analysis and reporting• Experience with Google Campaign Manager and ad trafficking preferred, but not required• YouTube programmatic experience is a significant plus• Agency experience preferred, with a client-facing, presentation-focused approach• Excellent communication skills and ability to collaborate across teamsBENEFITS – Senior Programmatic StrategistAs a Senior Programmatic Strategist, you can expect to earn up to $90,000 (depending on experience) + highly competitive benefitsHOW TO APPLY?:Please register your interest by sending your Resume to Greffen George via the Apply link on this pageKEYWORDS:Media. Media Buying, Analytics, Programmatic, Strategy, Strategist, Google Campaign, Advertising, CTV, OTT, OLV, Display, Dashboard, Client-facing, Client, YouTube, Google, Insights, Ad, Ads, Ad Trafficking Stakeholder Management, Recommendations