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The Job
The Creative Marketing Manager is a part of the HBO Max partner marketing team, responsible for the creation and delivery of marketing assets and deliverables across distribution partners (AT&T, Verizon, Comcast, Hulu etc.). Role will manage creative planning, execution and delivery of partner marketing campaigns and creative deliverables spanning partner cross-channel, digital, social... retail and point of sale.
Primary responsibilities will include campaign and account-specific creative development and project management for our distribution partners. Position will collaborate with creative team members and Creative Director to ensure strategic creation, execution and delivery of assets and tactics. Role manages external agency and internal team project communications ensuring creative direction and strategy set forth by leadership is met.
The Daily
• Collaborate across partner marketing team to collectively build a strategic approach in the overall planning, communication and execution of HBO Max Partner Marketing campaigns and initiatives.
• Manage creative projects from conception through delivery, including drafting creative briefs, establishing and maintaining project timelines, overseeing creative review, and securing approvals across legal, programming and department leadership.
• Be a strong creative voice within the team to ensure development of cutting-edge deliverables that drive to subscription, activation and engagement targets while adhering to brand guidelines, market data and marketing best practices to build successful strategies.
• Manage relationships and process with key internal departments (partner team, legal, growth, brand, programming, theatrical, point of sale) for long-range planning, strategic alignment and day-to-day operations.
• Manage clear communication and timely workflow with multiple external agencies in the development and flawless execution of all tactics while ensuring quality control and technical delivery parameters are met.
• Build and maintain fundamental knowledge of MVPD and vMVPD consumer trends and habits by monitoring and evaluating marketing trends, customer insights and competitive products in the marketplace.
The Essentials
• 4 years of experience in a fast-paced, deadline driven creative marketing environment (media background a plus)
• Creative problem-solver with a keen eye for design and passion for visual storytelling
• Outstanding communication skills with an ability to sell in creative ideas and thinking
• Highly organized and proactive project manager with strong attention to detail
• High EQ/exceptional interpersonal skills with the ability to remain flexible and optimistic
• Genuine collaborator with the ability to offer and receive constructive creative feedback
• Proficiency in Google Documents suite i.e., Slides, Docs, Sheets; FTP, Zip.
• Familiarity with Adobe Creative suite
• Bachelor-s degree required, relevant advanced degree a plus
Requisition #
185738BR
Area of Interest
Sales and Distribution
Industry
Cable/Broadcast Television Networks
Location
United States - New York - New York
Position Type
Full Time
Business Unit
Domestic Distribution Group
Company Overview
WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim, Turner Classic Movies and others.
HBO is one of the most respected and innovative entertainment brands in the world, serving iconic, award-winning programming to 140 million subscribers globally. A subsidiary of WarnerMedia, HBO is the world-s most successful pay TV service with an extensive array of programming that includes some of the most notable titles to be on television, including drama series Succession®, Watchmen®, Westworld®, Big Little Lies®, Game of Thrones®, The Sopranos®, Band of Brothers® and The Wire®, as well as comedy series Barry®, Insecure® and Sex and the City®. HBO is committed to retaining and recruiting skilled and motivated employees, placing a priority on qualified team players who contribute to the diversity of their workforce. HBO offers competitive benefits to include medical, dental, vision, a matched 401(k) plan, flexible spending, a commuter benefit program and tuition reimbursement.
The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands
Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law