Head of Marketing

Our mission

We’re rebuilding insurance from the ground up. We’re throwing everything out, ripping up the floorboards, and starting from scratch! We want to make sure as many people as possible can access affordable insurance products. We’re living through tough times, with the cost of living (especially driving) rising to an all-time high. We have to do what’s best for our customers, and that means helping them get the insurance they need at a price they can afford. It’s a mission created by our Founders, but one that our whole company stands behind.

Last year, we grew from a team of 87 to 200+. Over the last 12 months, we've more than doubled our customer base. And over the next 24 months, we’re looking to help 1000s more customers by launching new products and services across different categories and countries

Come help us achieve all that, with a job that gets you dancing out of bed every morning!

How we work

We've created a culture of trust which allows us to work autonomously without fear of failure, to challenge decisions, and be heard. It empowers us to drive our own careers and to move at unparalleled speed. And because we're treading new ground, we're all mastering new skills along the way.

Explore our culture handbook to find out more about life at Marshmallow, or read our blog! See our jobs page to learn more about our values and to hear from employees

The Marketing Team

We have grown rapidly from a team of 2 to 8 in 9 months and in that time, we’ve defined our Marketing strategy, got to know our audience, launched our first campaign and built out a CRM strategy.

We now have all the core skills and people in place across Brand, CRM, Design, Digital and Content. As we look to open new products and markets, we need a leader to help scale our plans, so that we can tell the world about our cheaper, fairer and easier-to-use products. The Marketing team is agile, hands-on and collaborative across many teams in the business; product, design, engineering and people to name a few.

The Head of Marketing will lead this team and define our strategy. They will work with the VP Marketing to define the brand and marketing strategy across all platforms, products and touch points of the customer journey. They will coach and develop the team and collaborate across the business to ensure we attract and then renew long term, profitable customers.

What you’ll be doing

• Defines Marketing strategy for Marshmallow across all products and channels, encompassing demand generation, in-life, retention and cross-sell.
• Ownership of Marketing budget, determining the most effective channels (across paid, owned and earned) and tactics to acquire and retain customers.
• Scaling user acquisition by diversifying and scaling our channel strategy. Scaling SEO, PPC and Paid Social and adding in Affiliates and Referrals to our mix.
• (Re)defining the brand to ensure we have a consistent and compelling proposition. Deliver a best-in-class brand experience across every marketing channel and experience.
• Refine our creative proposition, to articulate our point of difference and brand vision. Build engaging campaigns that make people want to join our mission as employees and as customers.
• Works collaboratively with product, sales and tech teams to find ways to unlock growth and value for our customers.
• Intimately understands our target customers, their behaviour, insights and traits to ensure that we are building compelling and differentiated products and campaigns.
• Passionate about unit economics and use data to drive decisions. You will set KPIs and metrics for the team and activities that are ambitious but realistic and measurable.
• Understand how marketing activities drive revenue growth and other key success metrics, then articulate this, communicate to wider stakeholders and influence at a senior level.
• Lead a team of 6 across Design, Brand, CRM and Digital. Additionally, manages relationships with external Media and performance agencies to ensure outstanding results and ROI.

Requirements

Who you are

• Leadership. You've led a cross-functional Marketing team before and you're looking to step up to take on a bigger team. You've been part of high performing teams and you know what is needed to create one.
• Reflective and low ego. You’re happy admitting when you don’t know the answer or when you’ve made a mistake, as you know this is how we learn and develop. You’ll ask for support from your team and those around you to collaboratively find solutions.
• Empower and trust. You'll empower your team to make decisions and welcome constructive challenge to ensure we get to the right solution.
• Organisation and communication. You're brilliant at giving clear vision and direction in unstable and uncertain environments.
• Commercially astute and financially savvy. You can articulate the needs, inputs and outputs of the Marketing team and strategy within the overall business goals and P&L.
• Data literate. You're comfortable using data to create powerful insights, to influence and to optimise.
• Accountable and committed. You're comfortable with autonomy and being encouraged to come up with your own solutions.
• Scrappy. You've worked with small budgets and rapid growth targets before and know how to deliver solutions.
• Low ego. You know what you don't know, you use your team and others to help complement your skill set. You're happy admitting when you need help.
• Relentless. You know that the right thing to do isn’t always the easiest

What we're looking for from you

• Overall a minimum of 5 years relevant experience in leading Marketing teams across multiple disciplines and external agencies.
• Specifically must have led Marketing teams and agencies for at least 3 years. You have built (or rebuilt) Marketing strategies in high growth, digital businesses
• Ideally you’ve built (or rebuilt) a brand, know the importance of brand positioning and building in delivering long and short term growth and can convince others.
• You have owned multi-channel media campaigns that have contributed directly and indirectly to business growth.
• Passionate about digital, customer facing products. Worked with product teams to create a product proposition and journey that delivers exceptional customer experience.
• Building a sustainable brand. You know how to find the balance between short term performance marketing activities and longer term brand building.

Benefits

Perks of the job

• Flexi-office working – Spend at least 2 days a week with your team in our new collaborative London office. The rest is up to you!
• 12 weeks worldwide remote – Work from anywhere in the world for up to 12 weeks a year
• Work from home budget – Get a personal budget to set up your home office ️
• Learning and training – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset
• Mental wellbeing support – Access therapy and mental health sessions through Self Space, and sign up for your free subscription to Calm
• Equity – Get options in Marshmallow as part of your offer, and have a real stake in the company’s success
• Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches

Plus all the rest; 33 days holiday (including bank holidays), pension, cycle to work scheme, monthly team socials and company-wide socials every month!

Our process

We break it up into 4 stages:

• Initial call with Tom Pearson, our Talent Acquisition Lead (30 mins)
• A skill-based interview where you will discuss your previous experience and with Sam Knott, our VP Marketing and another member of the Marketing team (45 mins)
• Present a short case study with Sam Knott, our VP Marketing and two members of the Marketing team (1 hour)
• A culture interview with a member of the senior leadership team or one of our ‘bar raisers’ to check that your work style fits our processes and values (1 hour)
• We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications to consider, we can’t give personal feedback on each application.

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.

Background checks

To meet our regulatory obligations as an FCA-authorised financial services company, we need to do some background checks on all new hires. That means carrying out a DBS check and making sure you don't have any live criminal proceedings. Feel free to ask our Talent Acquisition team if you have any questions about this!