Head of Social Media + Content
At GREY, we believe the most powerful force in the world is creativity. And for over a hundred years, we have been expanding how creativity is used to move people, business and the world forward. We are grounded in our belief that the best ideas either create or reflect culture and can be used as a platform for action with and for our audiences - ideas we call, Famously Effective.
Named "Comeback Agency of the Year" by AdAge in March 2022, we are writing our next chapter and looking for incredible talent to join us to help write it, together. A chapter where we remain creatively driven, where we continue to increase our focus on the impact we can have on people, our client's business and the world, and where every part of our culture and company is centered on the humans around us.
Position Overview:
You will be responsible for overseeing the development, implementation, and management of all social + connected platform branding strategies and initiatives for our client(s). You will play a critical role in client(s) communications, driving brand awareness, engagement, and brand affinity through various social + connected platforms. The ideal candidate will have a passion for creating inspiring content, an understanding of social media trends/algorithms, and experience managing a team.
Key Responsibilities:
- Lead the creation and production of dynamic and visually stunning social media content, including copy, graphics, and video
- Develop and implement innovative and exciting social media and content strategies that captivate audiences and drive engagement for the client
- Stay ahead of the curve with social media trends, emerging platforms, and algorithm changes to ensure maximum reach and impact
- Collaborate with our creative, account, and strategy teams to develop truly integrated campaigns that cut through the noise and deliver results
- Inspire and motivate a team of social media and content creators to produce their best work, providing guidance, feedback, and support every step of the way
- Analyze and report on social media metrics to optimize campaigns and deliver exceptional results for clients
- Work closely with clients to manage their social media presence and build strong, lasting relationships that drive continued success
- Foster partnerships with influencers, thought leaders, and other key players in the social media and content space to expand our reach and drive even greater impact
- Develop a comprehensive framework for measuring the success of social media and its impact on the business
What You Will Need:
- 10+ years of experience in social media and content creation, with a strong portfolio of work that showcases your creative flair and innovative approach
- Experience managing and inspiring a team to produce their best work
- Exceptional written and verbal communication skills that captivate audiences and inspire action
- Deep knowledge of social media platforms and their best practices, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube
- Ability to analyze social media metrics and translate data into actionable insights that drive results
- Demonstrated ability to think strategically and develop comprehensive narratives that align with the client goals
- Passion for innovation, creativity, and staying ahead of the curve in social media and content trends and emerging platforms
- Strong attention to detail and ability to think outside the box to deliver exceptional results
Who You Are:
- Avid and passionate social media user with an interest and curiosity in internet culture and on top of the latest trends
- An extension of the creative team where you are able to support and sell-in unique ideas to the client
- A leader in the agency creative space by partnering with valuable insights to create stand-out creative
- Solutions orientated collaborator who is able to bring new creative solutions to clients,
- Creative thought leader and partner who is passionate about the creative process
The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details. #LI-Hybrid
At GREY we believe that being diverse, equitable and inclusive means will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone's difference is valued.
GREY is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
By
Grey Group
Advertising expertise is certainly not gray area for this company. A unit of UK-based conglomerate WPP Group, Grey Global Group provides advertising and marketing services through about 430 offices in more than 95 countries. Its flagship agency ne...
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