Job details

Provider Liaison (PCP)

About the Practice:
The physicians of Heaton Eye Associates have been serving East Texas’ vision needs for over 40 years. We offer state-of-the-art technology with special services ranging from primary eye care to world-class laser surgery. Our physicians were the first to offer LASIK laser vision correction in East Texas and have performed tens of thousands of procedures since its inception. Heaton Eye offers a wide range of premium lenses including Symfony Extended Depth of Focus lenses, PanOptix® lenses, and Vivity® lenses to offer freedom from glasses and contacts after cataract surgery. Our surgeons were the first in East Texas to offer the RxSight Light Adjustable Lens, the only lens implant that allows patients to preview and adjust their vision after cataract surgery. We are the first and only practice in the area offering the EVO ICL, another exciting option offering patients freedom from contacts and glasses. Additionally, we have the only fellowship-trained Pediatric Specialist as well as the only Oculoplastic Surgeon offering cosmetic, medical, and reconstructive surgery as well as state-of-the-art aesthetic services in the area. The extensive care and energy Heaton Eye Associates puts into maintaining our leadership position on information and technology in the rapidly evolving science of ophthalmology reflects our commitment to our patients.

About the Area:
Our East Texas locations in Tyler, Longview and Athens offer year-round activities the entire family can enjoy. In Longview, you can experience Texas' rich history and culture. Tyler is surrounded by 25 prime sporting lakes, offering wonderful opportunities for fishing and boating. In the spring, Tyler residents enjoy the colorful spring flowers. Athens, whose tag line is Hamburgers-Heritage-Texas, has the charm of a small, southern town while still retaining many qualities of a larger city and is home to the East Texas Arboretum and Botanical Society.

Job Summary:
The Provider Liaison reports to the Director of Business Development and has a secondary report to the CEO. The Provider Liaison is responsible for forming, growing, and maintaining long-term partnerships with Optometrists, MDs, urgent care facilities, medical specialty groups and other clinical groups to increase referrals and gain market share. The Provider Liaison and Director of Business Development work together to implement sales and marketing strategies that ultimately drive volume through measurable relationships. Professional appearance and excellent communication skills are required.

Experience:
Preferred 5 years of business development experience
Preferred 5 years of experience with proven record of pharmaceutical, provider, or medical sales experience
3 years of experience with healthcare marketing

Education:
Bachelor's degree

Qualifications:

3 years of business development experiences
3 years with proven record in provider liaison experience
3 years healthcare marketing experience preferred
Ability to set and meet quotas/goals
Ability to learn, analyze, understand, and convey complex information
Excellent written and verbal communication skills, including ability to present complex information in a clear and concise manner
Strong attention to detail, clinical/medical acumen and excellent problem-solving skills
Ability to organize necessary resources, including people, tools, and time to meet tight deadlines and achieve desired results
Critical thinking skills, decisive judgement, and the ability to work with minimal supervision.
Must be able to work in a stressful environment
Ability to work in Excel, Word, and PowerPoint
Must have valid driver's license and dependable vehicle for transportation

Primary Job Duties and Accountabilities:

Identifies and helps to develop strategic relationships with the provider community and partner facilities
Develops, nurtures, and strengthens long-term relationships with referring Optometrists, MDs, and key influencers while achieving the highest level of customer service and satisfaction
Identifies provider' needs and offers solutions including educational opportunities, practice services, and patient-based services.
Focuses on patients involved in the referral process by tracking outcomes, patient maintenance, and assuring all pertinent information is communicated to all referring OD/MD to maintain smooth referral pathways.
Acts as a liaison between providers and clinicians to resolve problem, provide and obtain information, and maintain positive working relationships
Maintains an awareness of competitive activity within the market and updates information as needed. Oversees efforts to ensure HEA is positioned competitively to protect and grow market share
Works closely with the Director of Business Development to discuss marketing activities, identify new business, potential problems, and new opportunities for pipeline development of referring Optometrists
Assist in establishing targets and implementing plans to meet such targets
Continually works with the Marketing department on the preparation of proposals and presentations to create a brand and services awareness
Assists in the delivery and presentation of specialty marketing materials to address prospective clinical partnership needs
Track initiatives and prepares weekly status reports for leadership review
Executes a monthly plan/budget and submits expense reports in an accurate and timely manner
Maintains confidentiality with staff, supervisors, patients, and family
Responsible for demonstrating knowledge of policies, and interpretation, and relevance to issue as they arise
Attendance/Punctuality and Reliability
Fulfillment of Core Values
All other duties as assigned