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Senior Copywriter

Company Description

Who is HelloKindred?

HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Anticipated Contract Length/End Date: January 2026 (12 month contract)
Work set-up: Remote

Our client in the global professional services industry is seeking an experienced Senior Copywriter to support both internal and external content marketing communication efforts. This role blends strategic storytelling, campaign execution, and content creation to engage diverse audiences. The ideal candidate will demonstrate a strong background in journalism and content marketing, with the ability to adapt to a variety of communication needs.

What you will do:

  • Develop compelling story telling narratives for internal communications support (newsletter, CEO office communications, articles for internal mobilization) and external channels: web, social media posts, scripts for videos, sales pitches etc.
  • Develop and deliver content for the monthly internal global newsletter.
  • Create long-form articles and campaign materials for major internal initiatives, including:
    • Learning and Development (L&D) programs featuring key mobilization and promotional moments.
    • Women's Network initiatives highlighting local projects and achievements.
    • Event/Conference content supporting over 400 specialists and showcasing projects.
  • Drive content engines and campaigns to promote internal initiatives and foster engagement.
  • Collaborate with department leads and the communications team to ensure strategic alignment.
  • Produce diverse marketing content, including blog articles, brochures, POV pieces, video scripts, and podcast storyboards.
  • Support event marketing efforts for conferences, innovation summits, and stakeholder dialogues.
  • Partner with subject matter experts to create impactful, business-aligned content.
  • Align content with the organization’s strategic vision under the guidance of the Chief Editorial Officer.

Qualifications

  • Bachelor's degree or equivalent work experience in Journalism or Communications.
  • 10+ years of experience in internal communications, external communications and content marketing.
  • Ability to work with senior stakeholders and partner with SME's to develop content.
  • Strong Journalism background an asset.
  • Ability to entice specific target audience with compelling content and messaging.
  • Ability to work with global teams and attend meetings in different time zones.
  • Worked for professional services or large matrixed global organization a plus.

Additional Information

Please submit a relevant portfolio/writing samples and/or a link to your portfolio/writing samples along with your application/resume.

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.

Average salary estimate

$67500 / YEARLY (est.)
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$60000K
$75000K

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What You Should Know About Senior Copywriter, HelloKindred

As a Senior Copywriter at HelloKindred, based in the vibrant city of Edinburgh, UK, you will play a pivotal role in shaping our client's internal and external communications in the global professional services sector. This exciting position allows you to blend your strategic storytelling skills with creative content creation, ensuring that diverse audiences are engaged and informed. With a focus on both internal communications—like newsletters and CEO announcements—and external channels including social media and company websites, your ability to craft compelling narratives will shine. You'll be tasked with delivering impactful content that supports various initiatives, from Learning and Development programs to highlighting the Women's Network's contributions. Your wealth of experience—over 10 years in journalism and content marketing—will be vital in collaborating with senior stakeholders and subject matter experts to create high-quality materials that resonate. This 12-month remote contract, anticipated to end in January 2026, offers you the chance to foster a culture of engagement and communication excellence. If you're ready to make a meaningful impact and contribute to the strategic vision of HelloKindred, we want to hear from you!

Frequently Asked Questions (FAQs) for Senior Copywriter Role at HelloKindred
What are the main responsibilities of the Senior Copywriter at HelloKindred?

The Senior Copywriter at HelloKindred is responsible for developing compelling narratives for both internal and external communications. This includes creating engaging content for newsletters, social media posts, video scripts, and sales pitches. The role also involves collaborating with various stakeholders to ensure strategic alignment, producing a range of marketing materials, and driving content initiatives for internal programs.

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What qualifications do I need to apply for the Senior Copywriter position at HelloKindred?

To apply for the Senior Copywriter position at HelloKindred, candidates should have a Bachelor's degree in Journalism or Communications, along with over 10 years of experience in internal communications and content marketing. A strong journalism background and the ability to work with global teams are also essential. Additionally, applicants are encouraged to submit a relevant portfolio of writing samples.

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What type of content will the Senior Copywriter produce at HelloKindred?

In the Senior Copywriter role at HelloKindred, you'll produce a variety of content including newsletters, long-form articles, event marketing materials, blog posts, brochures, and video scripts. This content will support initiatives like Learning and Development programs and Women's Network projects, ensuring that key messages reach and engage the target audience.

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Is the Senior Copywriter position at HelloKindred remote?

Yes, the Senior Copywriter position at HelloKindred is remote. This allows for flexible work arrangements, accommodating the dynamics of working with global teams across various time zones while maintaining effective communication and collaboration.

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What is the contract length for the Senior Copywriter role at HelloKindred?

The Senior Copywriter role at HelloKindred is initially a 12-month contract, anticipated to end in January 2026. This provides an excellent opportunity for those looking to make a significant impact in a dynamic work environment during this period.

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Common Interview Questions for Senior Copywriter
Can you describe your experience with internal communications as a Senior Copywriter?

In your answer, highlight specific projects where you developed internal communication materials. Discuss your approach to understanding audience needs and how you crafted messages to engage and inform employees effectively.

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How do you ensure that your content aligns with an organization's strategic vision?

Emphasize your collaborative approach by explaining how you work with stakeholders to understand strategic goals. Discuss your method for integrating those objectives into your content, ensuring it speaks to the company's mission and engages the desired audience.

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What do you consider when creating content for different communication channels?

Explain your strategy for tailoring content to suit each channel's audience and format. Provide examples of how you adjust tone, style, and message to maximize impact, whether for newsletters, social media, or video scripts.

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Give an example of a challenging project you've worked on and how you managed it.

Share a concise narrative about a specific project that posed difficulties. Focus on the steps you took to navigate challenges, the collaboration involved, and the successful outcomes achieved, showcasing your problem-solving skills.

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How do you gather insights and feedback to improve your copywriting?

Discuss your methods for gathering feedback, whether through team reviews, audience surveys, or analytics tools. Highlight your commitment to continuous improvement and how you incorporate this feedback into your writing process.

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What role does storytelling play in your writing as a Senior Copywriter?

Describe the importance of storytelling in engaging audiences and communicating messages effectively. Provide examples of how you've used storytelling techniques to enhance your content and captivate readers.

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How do you stay updated on industry trends that might affect your content strategy?

Mention the various sources you utilize, like industry publications, webinars, and professional networks. Explain how staying informed helps you adapt your content strategy to emerging trends and audience expectations.

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What tools or software do you find most effective for your copywriting tasks?

List tools you are familiar with, such as content management systems or design software. Explain how these tools enhance your efficiency and support your creative process in producing high-quality content.

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Can you discuss your experience working on cross-functional teams?

Talk about your collaborative experiences with different departments. Highlight how these interactions have enriched your work and helped in producing content that meets diverse organizational needs.

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What strategies do you use to write compelling calls-to-action?

Elaborate on your approach to crafting effective calls-to-action. Discuss the elements you focus on, such as clarity, urgency, and relevance, and provide examples of successful CTAs you've written in the past.

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Full-time, remote
DATE POSTED
December 25, 2024

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