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VP, Growth Marketing

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At Hi Marley, we’re not just a technology company—we’re on a mission to revolutionize the insurance industry with our conversational platform that makes communication simple, efficient, and delightful. Built for carriers, powered by SMS, and designed by insurance experts, Hi Marley connects people through seamless, friendly conversations that save time, money, and hassle. Our platform helps insurance carriers strengthen customer relationships while streamlining operations. With a focus on collaboration, coaching, and powerful analytics, we deliver the insights insurance teams need when they need them—creating a smooth, frictionless experience for customers along the way.

As we continue to grow, we’re looking for a Head of Growth Marketing who shares our passion for innovation and customer delight. In this high-visibility leadership role, you'll have the opportunity to build the demand generation function from the ground up, driving long-term growth by creating integrated programs that drive net-new logo acquisition and customer expansion efforts.

What You’ll Do: 

Build an Account-Based Marketing (ABM) Strategy:

Define and implement an Account-Based Marketing (ABM) strategy to drive sustainable revenue growth in partnership with Sales and Executive Leadership.
Align marketing initiatives with Target Account Lists, recommend the appropriate ABM tooling given our size and stage, measure impact of programs on pipeline progression, deal velocity and account penetration.

Support Pipeline Generation:

Understand the current Sales process and stages and determine where Marketing can help unlock additional value by supporting Sales as opportunities are identified and progress
Develop marketing programs to increase the new logo pipeline and customer expansion revenue, aligning with growth objectives (50% YoY growth, 3x Pipeline Coverage).
Partner with Brand & Comms team to ensure content and thought leadership strategy adequately supports demand generation and pipeline creation needs
Work alongside Sales and Go-to-Market Operations to define and build a repeatable, scalable outbound motion to support net-new logo acquisition
Ensure that Marketing and Sales are connected on the prospecting strategy and partner with Go-to-Marketing Operations on the build-out of prospecting and nurture playbooks

Scale Marketing Operations:

Establish the Marketing Operations function, including technology, budget management, and processes, in collaboration with Hi Marley’s Go-to-Market Operations lead.
Deliver Generated and Influenced pipeline insights to foster growth conversations and improve deal progression and velocity.
Determine the right time to move from outsourced to in-house Marketing Ops resourcing based on growth and needs

Evolve Hi Marley’s Field Marketing Strategy:

Partner with Brand & Comms to enhance field marketing strategies, including tradeshows, webinars, events, and partner initiatives.
Plan and execute demand generation and networking events to capture leads, nurture relationships, and accelerate pipeline growth.
Develop and execute demand generation strategies for industry conferences and trade shows, ensuring targeted lead capture, pre-event outreach, and effective post-event follow-up to drive conversions and accelerate pipeline growth.

What We’re Looking For: 

A rising marketing leader with 10+ years of Demand Generation and Account Based Marketing experience who has developed a broad demand generation portfolio, growing companies at a similar stage to their potential and beyond.
An inspiring “player-coach” who enjoys rolling up their sleeves with the team to support execution where needed but is adept at connecting strategy and execution.
An experienced operator familiar with implementing and managing HubSpot Marketing, and Salesforce CRM; has led the evaluation and solution selections process for Account-Based Marketing tooling
A leader with demonstrable experience building ABM strategies from the ground up to scale new and existing opportunities.
A “driver” who innovates on existing strategies and channels while knowing where to double down on what’s working well.
An analytic mind with experience managing and developing insights from executive dashboards, operational reporting, and marketing revenue influence.
A strong communicator with interpersonal, written and verbal communication skills.

Who We Are:
Hi Marley has three core values that are the foundation of our company culture, which every employee embodies:

Max Courage - we encourage our team, our customers, and their customers to dream big, try new ideas and maximize impact by measuring risk.
Be Humble – we lead with appreciation and promote a culture of humility, compassion and openness to learn from anyone, anywhere.
Ubuntu “I am because we are” - we believe true success is much bigger than any single individual or company. By aligning our individual aims behind a shared purpose we can achieve our fullest potential, together.

Benefits and Perks:
On top of an exciting, supportive and intellectually curious workplace, we provide:

Full benefits package for employees working 30+ hours per week, including parental leave, a matching 401k program, and medical, dental, vision, disability, and life insurance.
Open vacation policy - we all work hard and take time for ourselves when we need it
Competitive salary and generous stock options - we all get to own a piece of what we’re building
A fun, lively startup culture
Core values-based leadership
A culture of employee engagement, diversity and inclusion
Ample opportunities to learn and take on new responsibilities in a fast-paced, growth-mode startup

Hi Marley is proud to be an equal employment opportunity employer. We celebrate diversity and do not discriminate based on gender, sexual orientation, gender identity, religion, race, veteran status, disability status, or any other characteristic protected by applicable law. We are committed to building an inclusive work environment representing a variety of backgrounds, perspectives, and skills, where all employees are encouraged to be their authentic selves.

Hi Marley participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information, please review the documents under "E-Verify Poster" here: https://e-verify.uscis.gov/web/OnlineResources.aspx

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$135000 / YEARLY (est.)

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What You Should Know About VP, Growth Marketing , Hi Marley

At Hi Marley, we’re not just another technology company; we’re on a mission to transform the insurance industry through our innovative conversational platform. As the VP of Growth Marketing, you’ll take the reins to build our demand generation function from the ground up while aligning marketing strategies with sales objectives. Your role will be pivotal in building an Account-Based Marketing (ABM) strategy that drives sustainable revenue growth—after all, we want to connect people through seamless, friendly conversations that truly make a difference in their experience. You’ll be working alongside our talented teams to support pipeline generation, enhance our marketing operations, and evolve field marketing strategies. Imagine planning exciting tradeshows and networking events that not only capture leads but also nurture long-term relationships. We're looking for someone with at least 10 years of experience in Demand Generation and ABM, who thrives on collaboration and is not afraid to get their hands dirty. Your insights and strategies will directly impact Hi Marley’s trajectory, ensuring we deliver on our promise to provide delightful customer experiences. If you’re an innovative thinker with a passion for building effective marketing initiatives, we want to hear from you. Come and be a part of our dynamic team in Boston, Massachusetts, and let’s reshape the insurance landscape together!

Frequently Asked Questions (FAQs) for VP, Growth Marketing Role at Hi Marley

What responsibilities will the VP of Growth Marketing at Hi Marley have?

As the VP of Growth Marketing at Hi Marley, you will be responsible for building an Account-Based Marketing strategy that aligns with sales and executive leadership. Your focus will be on developing marketing programs to increase pipeline and revenue, driving innovative marketing initiatives, and ensuring optimal collaboration between marketing and sales teams to maximize outreach efforts.