VP, Growth Analytics

The VP of Growth Analytics at IPG Mediabrands is responsible for managing client analytics relationships, overseeing data collection, determining analytical approaches, and generating insights for optimization. The role involves team management, business development support, and ensuring projects align with clients' business goals.

To be considered for the VP Growth Analytics role at IPG Mediabrands, candidates should have over 10 years of experience in media analytics, strong understanding of digital ecosystems, and familiarity with reporting tools. Advanced analytical skills and excellent communication are crucial for this position.

As the VP Growth Analytics at IPG Mediabrands, you will engage clients by providing them with economic insights, driving strategic thinking, and facilitating strong relationships. You'll ensure that analytics translate into actionable business recommendations based on collected data.

Candidates for the VP Growth Analytics role should be familiar with industry reporting tools like social media monitoring, web analytics, and various dashboarding tools like Tableau or Power BI. Understanding digital ad ecosystems and advanced analytic techniques is also essential.

IPG Mediabrands does not require candidates to have a college degree for the VP Growth Analytics position. Instead, they emphasize practical experience and proven success in media analytics and audience research.

In answering this question, focus on specific examples of how you've successfully handled data extraction and transformation projects. Discuss the methods and tools you’ve used, such as ETL processes, to convert raw data into actionable insights.

To answer effectively, explain your approach to data quality management, including data validation, cleansing techniques, and continuous monitoring methods you've implemented to ensure accuracy and reliability.

Identify key digital metrics relevant to the role, such as ROAS, CTR, and media impressions. Discuss how you have used these metrics in past experiences to drive strategic decisions and client satisfaction.

Demonstrate your ability to translate complex data into digestible formats. Discuss specific communication styles, tools, or frameworks you use to present analysis results to clients effectively.

Highlight your hands-on experience with audience measurement tools and methodologies. Provide examples of how you have segmented audiences for marketing purposes and the outcomes of such initiatives.

In your response, mention techniques such as predictive modeling, regression analysis, and ROI measurement. Illustrate how you've employed these techniques in practical scenarios to derive significant insights.

Discuss your project management skills and tools you use to prioritize tasks effectively. Emphasize the importance of aligning project goals with client business strategies and timelines.

Share a detailed example of a data-driven decision that led to measurable improvements in campaign performance or business outcomes. Focus on the analytical methods used and the results achieved.

Talk about your engagement with industry publications, webinars, and networking events. Highlight any professional groups you belong to or how you continuously enhance your knowledge in media analytics.

Articulate the essential role analytics play by linking data insights to business growth strategies. Discuss the importance of making data-driven decisions and how analytics inform client strategies in a rapidly changing market.