Public Relations Associate

About Us

Highland Electric Fleets is a comprehensive turnkey solutions provider that delivers electric school buses (EVSB) to school districts and third-party managed fleet providers (3PMs).

We offer a model involving financing, infrastructure, vehicle deployment, and maintenance in an easily digestible, economic format that enables EVSB acquisition at traditional diesel cost of ownership.

Our mission is to eliminate the barriers to better student health and cleaner air.

We aim to mitigate risk for our customers, increase EVSB market penetration, and deliver positive impacts across a broad spectrum of stakeholders: students, communities, school districts, fleet operators, manufacturers, and utilities.

Summary

The Public Relations (PR) Associate will shape and amplify our corporate brand in ways that promote our business, values and mission. Reporting to the Public Relations Manager, you’ll be responsible for planning, coordinating, and executing creative PR campaigns in coordination with our PR agency and the broader marking team. 

This role will help to tell Highland’s story in ways that are creative, accessible, and appealing to a broad range of stakeholders including state and federal officials, school districts, media, parents, students, and local community groups. They work to inform, educate, and inspire engagement with Highland’s mission to make zero-emission electric school buses accessible and affordable for everyone. This new role presents an exciting opportunity to be a part of an evolving Marketing team and a growing organization.

The ideal candidate will have a strong background in media relations campaigns, copywriting, project management, and proactive media pitching. This position offers the chance to make a meaningful impact on the environment, public health, and student well-being, while also providing opportunities for personal and professional growth in a forward-looking industry.

• Draft press releases, pitches, case studies, and media summaries
• Build relationships with new media contacts and maintain relationships with existing contacts
• Manage media requests in a timely and professional manner
• Pitch story ideas and content to media
• Ensure all communication is cohesive with the brand image
• Track and analyze media coverage to inform future campaigns
• Measure PR program impacts using regular reporting
• Organize, schedule, and prepare key leaders for press interviews

• Bachelor's degree in communications, journalism, public relations, marketing, or related field
• 2-4 years of experience in public relations or corporate communications
• Excellent organization skills
• Demonstrated ability to prioritize tasks and manage time effectively
• Strong working knowledge of a variety of public relations programs
• Strong oral and written communication skills
• Proficient in Microsoft Office, Google Workspace
• Proven ability to develop, implement, and execute successful public relations campaigns
• Prior experience with Cision, Meltwater, or BusinessWire 

What You Can Expect from Highland:

· Competitive base salary and performance-based bonus program

· A supportive, highly collaborative, team-oriented environment

· Opportunities to make a difference, be heard, add value, and be recognized

· Growth and development with a leader in this new and exciting industry

· Ability to work with bright, innovative, and forward-thinking colleagues

· Health, Vision, and Dental coverage for employees & their dependents

· Life insurance, public transportation assistance

· Generous Paid Time Off

· 401(k) program and company match

Highland Electric Fleets provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Highland Electric Fleets complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.