Director - Affiliate Acquisition

Who We Are:HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/YouTube Channel- https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4gBlog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:We work at scale; our infrastructure handles  around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

Who You Are:

You are looking for an opportunity to bring your senior level management experience into a creative, organized, and strategic thinking role that allows you to impact the success of your team. Leveraging your sales-minded entrepreneurial spirit you will oversee the roll out of the HighLevel affiliate program.  Your excellent communication skills and working knowledge of the marketing technology landscape will serve you well as you impact the largest channel of HighLevel customer acquisition. 

The Director, Affiliate Acquisition, is responsible for actively supporting, managing and leading a variety of initiatives for the HighLevel affiliate program. They will lead the affiliate program and Affiliate Managers in all aspects of affiliate account management, affiliate intel tracking, monthly affiliate customer trends, contract compliance, as well as executing strategic plans for affiliate engagement and recruitment.  In addition, the Director will actively facilitate and oversee internal processes such as affiliate gamification, affiliate commissions, and program budget tracking in conjunction with the VP, Revenue.

• Recruit, manage, and acquire affiliate partners, creating promotional campaigns to drive traffic, leads, platform trials, and revenue growth.
• Develop and implement business strategies to grow the active  affiliate base and impact on HighLevel.
• Manage all aspects of affiliate acquisition, including intel tracking, affiliate trends, and contract compliance.
• Understand and articulate the value proposition of the HighLevel platform to recruit prospective affiliates.
• Lead projects and vendors, communicating effectively across all organizational levels.
• Collaborate as a team member, executing roles and duties as outlined by senior management.
• Analyze and establish metrics for affiliate engagement, satisfaction, and expansion to prioritize projects.
• Nurture relationships with top partners to maximize marketing channel effectiveness and develop new performance approaches.
• Demonstrate and justify work results, continuously developing strategies based on feedback and past experiment outcomes.
• Adapt to a dynamic environment, reprioritizing tasks to meet new challenges.
• Oversee complex projects with cross-functional collaboration.
• Develop and execute the affiliate acquisition vision for the affiliate program, aligning with business goals.
• Analyze and report on program performance to optimize strategies. 
• Prepare and maintain regular reports for senior leadership, focusing on affiliate acquisition performance KPIs
• Negotiate contracts with affiliate partners to secure favorable terms.
• Collaborate with marketing, sales, and product development teams for cohesive program execution.
• Provide leadership and mentorship to the affiliate team, fostering a culture of innovation and excellence.
• Demonstrated ability to multi-task and make sound decisions in a fast-paced environment and perform well in high-pressure environments.
• Stay current with industry trends and best practices to continually improve the program.

• BA/BS in a Marketing, Business, or related field or equivalent SaaS Experience required 
• 8+  years minimum of diverse SaaS Sales, Digital Advertising, Digital Marketing, Agency Sales, Account Management or Business Development experience
• 5+  years of managing and scaling affiliate marketing programs at a SaaS or Product-Led Growth startup or affiliate marketing agency, preferred
• Working Knowledge of topics such as Social Media Management, Social Media Advertising, Website/Funnel Building, and SEO
• You have warm relationships with strategic partners you’ve worked with before who have a large audience of entrepreneurs, marketers, and key decision-makers
• Comfort in public speaking and presentations to a variety of audiences
• Strong experience using data/analytics tools to measure the impact of your work and develop new projects
• Ability to collaborate with and influence cross-functional teams and champion new concepts and ideas
• Proficiency in professional writing and or copywriting skills
• A strong technical aptitude to help our users succeed with the HighLevel software
• Experience working with and or ability to learn the use of various CRM Systems
• Working Knowledge of the following applications strongly preferred: Google Suite, Zoom, Facebook, Instagram, Linkedin and other social media

EEO Statement:

At HighLevel we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The preceding job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this classification. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.