Sr. Web Marketing Dev Specialist

Position: Sr. Web Marketing Dev Specialist

Reports To: Marketing Operations Manager

Location - This role is 100% remote for residents of India. 

Shift: 7.30 pm - 4.30am IST | Mon - Fri

Who We Are:

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel- https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/ 

Our Customers:HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:We work at scale; our infrastructure handles  around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

Who You Are: 

You are looking for an opportunity as a Senior Web Specialist to bring your abilities to assist in the designing, developing, testing, documenting, implementing, and monitoring web-based and other technical aspects of marketing initiatives in support of the HighLevel Marketing team. This role will focus on website development, custom coding, SEO implementation, building email campaigns, and email template creation. To be successful in this role, you will have a strong understanding of development standards, be able to work in a fast-paced environment and collaborate effectively with cross-functional teams.

• Develop, test, document, and implement the technical aspects of marketing functions, including websites, emails, templates, API connections, and data population.
• Implement and test custom code solutions to enhance functionality and tracking across marketing funnels.
• Test and validate code additions to ensure they do not interfere with existing functionalities or tracking systems.
• Develop in-app purchasing solutions to streamline custom purchases, such as upgrades or individual event tickets, maintaining integration with billing systems.
• Create custom API/Webhooks within Zapier for data retrieval and automation, ensuring seamless integration of marketing initiatives.
• Knowledge in exporting of design assets from XD, Adobe, and Figma.
• Address and troubleshoot issues that arise with marketing funnels promptly to ensure smooth user experiences.
• Implement UTM and source tracking for all initiatives to ensure accurate lead source identification and tracking.
• Develop and adhere to development standards that ensure the maintainability of sites and templates, supporting overarching company objectives.
• Participate in the development and implementation of new processes to improve efficiency and enhance technical productivity within the marketing department.
• Actively balance the work of multiple projects, assignments, and launches in a fast-paced, ever-evolving work environment.
• Lead or coordinate small projects with the support of the marketing team.
• Maintain a complete understanding of the complexities of CMS and other internal tools.
• Contribute to the evolution of internal platforms and processes by providing feedback on toolsets, UI, best practices, and workflow optimization.
• Work with cross-functional teams to provide insight and feedback to drive improvements.
• Provide weekly status report updates for current projects.
• Other duties may be assigned.

• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proficiency in HTML, CSS, JavaScript, JQuery and other relevant programming languages.
• Experience with CMS platforms and other internal tools.
• Bachelor's Degree in Computer Science, Web Development, or related experience.
• At least 3 years of experience in web development and technical aspects of marketing functions.
• Strong understanding of development standards and best practices.
• A strong technical aptitude to help our users succeed with the HighLevel software.
• Ability to work in a fast-paced, ever-evolving work environment.
• Great multitasking skills with the ability to plan and execute multiple projects simultaneously.

• Strong collaboration, time-management and prioritization skills are critical to the success of this role.
• The ability to build and maintain strong relationships internally with teams and externally with customers.
• Demonstrated ability to communicate well with colleagues and customers, both written and verbal.
• Demonstrated approach to problem solving and conflict management.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.