Strategy Director (all genders)

The Strategy Director at Highsnobiety is tasked with leading strategic initiatives to develop and implement brand marketing solutions that meet our business goals. This includes collaborating with the Brand Partnerships team, cultivating strategic partnerships, and supporting commercial plans to penetrate new markets. The position requires a proactive approach to identifying market opportunities and ensuring collaboration with creative teams to drive innovative campaigns.

Candidates for the Strategy Director role at Highsnobiety should ideally possess over 7 years of relevant brand or marketing experience, including at least 3 years in a managerial capacity. A strong understanding of the media and advertising landscape is essential, as well as proficiency in both qualitative and quantitative research. Superior communication skills and a collaborative mindset are key to successfully navigating external and internal conversations regarding client needs.

Highsnobiety empowers the Strategy Director by providing access to extensive in-house resources, including insights and research capabilities. By fostering a collaborative and dynamic work environment, you'll be equipped to brainstorm innovative ideas and solutions, work on impactful projects, and actively contribute to strategic discussions that shape the future of our brand and partnerships.

Highsnobiety promotes a vibrant and inclusive work culture that prioritizes creativity, collaboration, and employee well-being. The office is designed to inspire, featuring a bright and spacious layout that encourages innovative thinking. We also support work-life balance with flexible hybrid options, ensuring that our employees are happy and productive while contributing to a global brand.

Highsnobiety offers a range of employee benefits for the Strategy Director role, including attractive remuneration packages, flexible working arrangements, wellness support, and opportunities for international relocation. We are committed to fostering a supportive and inclusive environment, including additional days off on significant observances and various employee resource groups to promote diversity and well-being at work.

When answering this question, focus on specific examples of how you've successfully developed and implemented brand strategies. Discuss the methodologies used, the outcomes achieved, and how your insights contributed to brand transformation. Be transparent about challenges faced and lessons learned, showcasing your adaptability and strategic thinking.

Highlight a particular project where you played a pivotal role in creating and nurturing a marketing partnership. Describe the objectives, the strategies you employed, the collaboration with various teams, and the results. Emphasize your role in navigating any challenges and how you built lasting relationships.

Articulate your methodology in conducting market analyses, including both quantitative and qualitative data. Discuss your experiences in spotting trends and gaps in the market and describe how these insights have informed your strategic recommendations in the past.

Share your strategies for effective communication, focusing on the importance of tailoring your messaging, being concise, and understanding the business objectives of the executives you are talking to. Provide specific examples where you’ve successfully navigated complex discussions with high-level stakeholders.

Discuss any specific metrics or tools you utilize to evaluate the success of partnerships, such as KPIs, analytics platforms, and reporting frameworks. Explain how you adjust your strategies based on findings from these tools, ensuring continuous improvement.

Reference how you engage with relevant media, attend industry conferences, or participate in networking events. Share specific sources such as influential publications, podcasts, or thought leaders that you follow to stay on top of trends and changes in youth culture.

Use the STAR method (Situation, Task, Action, Result) to frame your response, illustrating how you identified the problem, the steps you took to address it, and the resulting impact on the project or company. Emphasize your analytical and creative problem-solving skills.

Outline your approach, starting from research and analysis through to stakeholder engagement and execution. Discuss the importance of aligning strategies with broader company objectives and ensuring alignment among various teams.

Share your leadership style and techniques for fostering open communication, creating a safe space for ideas, and balancing differing opinions to reach collaborative solutions. Provide examples of successful collaborations where you promoted unity among varying perspectives.

Express your passion for strategic thinking and brand development, along with the satisfaction of seeing your strategies come to fruition. Highlight your commitment to fostering creativity and innovation within teams and how that connects with Highsnobiety's mission.