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Director, Community Marketing

Hims & Hers Health, Inc. (better known as Hims & Hers) is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are revolutionizing telehealth for providers and their patients alike. Making personalized solutions accessible is of paramount importance to Hims & Hers and we are focused on continued innovation in this space. Hims & Hers offers nonprescription products and access to highly personalized prescription solutions for a variety of conditions related to mental health, sexual health, hair care, skincare, heart health, and more.

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS”. To learn more about the brand and offerings, you can visit hims.com and forhers.com, or visit our investor site. For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

​​About the Role:

We are looking for an experienced, hands-on community builder who can lead our Community efforts, while partnering with our Marketing and Product leaders to help drive forward our business. 

As Director of Community Marketing, you’ll work with senior leadership as well as the broader Marketing teams to lead, plan, and direct community engagement. You will manage a team of community leaders and will be expected to drive impactful initiatives that increase customer acquisition, engagement, and retention. You will ensure the community strategy and tactics ladder up to company objectives.

You Will:

  • Build and maintain strong relationships with our new and ongoing customers, understanding their needs, preferences, and challenges
  • Define clear and measurable goals for the community, such as increasing engagement, retention, loyalty, feedback, advocacy, or revenue
  • Design and implement community programs, including events, content, campaigns, challenges, rewards, and  platforms, that support the community goals and provide value to the members
  • Create strategy for offline and online community
  • Plan, execute, and evaluate community programs, as well as manage the budget, resources, and logistics involved
  • Recruit, train, and mentor the community team
  • Delegate tasks, monitor performance, and provide feedback
  • Guide the team on the best methods for inspiring community members to generate relevant and engaging user-generated content that can be used across multiple touchpoints throughout the marketing organization 
  • Track and analyze the impact of the community on the business by collecting and reporting on relevant data and metrics, such as engagement, retention, satisfaction, referrals, revenue, or social impact
  • Use various tools and methods to measure community impact, such as surveys, analytics, interviews, or case studies
  • Expand the reach and influence of the community, both internally and externally, by attracting new members, retaining existing ones, and turning them into advocates or ambassadors 
  • Use various strategies and channels to grow community reach, such as marketing, partnerships, word-of-mouth, or media
  • Showcase the value and achievements of the community to the wider audience
  • Stay on top of the trends and best practices in the field of community building 
  • Adjust and innovate the community strategy, programs, and team, as well as anticipate and resolve any issues or conflicts that may arise
  • Work closely with Marketing, Product, and other teams to communicate customer feedback, results, and pain points
  • Contribute to and help the Content and Organic Growth group become world-class via mentoring others, contributing to cross-functional efforts, investigating new methods, and continually showcasing excellence in analytics outputs to others

You Have:

  • 10+ years of experience in Member/Community-building, preferably in the health and/or start-up space
  • Bachelor’s or Master’s degree in Marketing, Business, or related field, or equivalent work experience
  • Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Experience communicating analyses, fielding questions from executive team members and presenting data-backed insights
  • Ability to think through complex problems, determine proper analytical processes and procedures, independently derive conclusions and present results to the team
  • Detail-oriented and exceptionally organized. Able to multitask, prioritize, and manage multiple projects in a fast-paced, ambiguous environment
  • Experience with cross-team project management
  • Knowledge of legal and ethical considerations surrounding user-generated content, including copyright and privacy issues
  • Proficiency in digital marketing tools and platforms, including social media, content management systems and analytics tools

Preferred Experience & Skills:

  • Experience with Amplitude and Looker a plus

Our Benefits (there are more but here are some highlights):

  • Competitive salary & equity compensation for full-time roles
  • Unlimited PTO, company holidays, and quarterly mental health days
  • Comprehensive health benefits including medical, dental & vision, and parental leave
  • Employee Stock Purchase Program (ESPP)
  • Employee discounts on hims & hers & Apostrophe online products
  • 401k benefits with employer matching contribution
  • Offsite team retreats

 

#LI-Remote

 

Outlined below is a reasonable estimate of H&H’s compensation range for this role for US-based candidates. If you're based outside of the US, your recruiter will be able to provide you with an estimated salary range for your location.

The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to skill sets, experience and training, licensure and certifications, and location. H&H also offers a comprehensive Total Rewards package that may include an equity grant.

Consult with your Recruiter during any potential screening to determine a more targeted range based on location and job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!

An estimate of the current salary range for US-based employees is
$185,000$205,000 USD

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.

Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations@forhims.com. Please do not send resumes to this email address.

For our California-based applicants – Please see our California Employment Candidate Privacy Policy to learn more about how we collect, use, retain, and disclose Personal Information. 

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CEO of hims & hers
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Andrew Dudum
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Hims & Hers Health, Inc. is a multi-specialty telehealth platform building a virtual front door to the healthcare system.

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Vision Insurance
Equity
Paid Time-Off
Medical Insurance
Mental Health Resources
Paid Holidays
Company Retreats
FUNDING
Other
DEPARTMENTS
Marketing
SENIORITY LEVEL REQUIREMENT
Senior
SECTOR
Health Care Services & Hospitals
TEAM SIZE
201-500
LOCATION
Remote
DATE POSTED
April 9, 2024

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