National Accounts Manager, Club

As the National Accounts Manager for Club at Hint, your main role will focus on building and managing relationships with key accounts, particularly in the Club sector such as Costco and Sam’s Club. You will develop and implement comprehensive account strategies and oversee promotional activities to meet brand and volume goals. Additionally, you’ll be involved in managing trade spend and conducting performance analyses to enhance distribution and shelf presence.

To be considered for the National Accounts Manager position at Hint, you'll need a Bachelor's degree and at least five years of proven sales leadership in account management, having at least four years of experience managing key national or regional retail accounts. Familiarity with Club channels and strong negotiation skills are essential, alongside a proactive attitude and a solid understanding of trade management.

At Hint, we prioritize the growth of our National Accounts Managers by providing a collaborative environment filled with support and shared achievements. You’ll work closely with motivated colleagues and receive guidance from senior management to achieve your sales goals, allowing for a hands-on learning experience and professional development tailored to the beverage industry.

The work environment for a National Accounts Manager at Hint is dynamic and engaging, driven by a team focused on achieving shared goals. You will often interact with various stakeholders, including customers, distributors, and brokers, which fosters a collaborative spirit. Although the position is remote, you will frequently travel for meetings and account management, ensuring a lively work experience.

Success as a National Accounts Manager at Hint requires a range of skills, including exceptional presentation and negotiation abilities, strong analytical skills to interpret market data, and proficiency in trade management. Additionally, being an independent self-starter who thrives in fast-paced environments while demonstrating a positive attitude is essential for driving results and fostering relationships within the Club channel.

In responding to this question, you should highlight your past roles where you effectively managed key accounts. Discuss specific strategies you implemented, metrics you improved, and the impact of your work on sales performance and client relationships. Use concrete examples and quantify your achievements where possible.

To answer this question, outline a systematic approach. Discuss analyzing the account's market position, identifying customer needs, setting clear objectives, and implementing marketing plans that align with Hint’s brand values. Emphasize collaboration with cross-functional teams and ongoing performance assessments to drive success.

For this question, show your knowledge of Hint's product offerings and their unique selling points. Discuss the company's commitment to natural flavors, lack of sweeteners, and health-focused messaging. Mention its competitive landscape and how Hint differentiates itself in the beverage market, reinforcing your understanding of the brand.

Share a specific example of an account that was underperforming and how you approached the situation. Discuss the actions you took, such as analyzing sales data, initiating communication with the client, and implementing targeted sales strategies that ultimately led to an increase in sales volume and customer satisfaction.

Explain your techniques for fostering strong relationships with brokers and distributors, such as regular communication, alignment of goals, and joint planning sessions. Highlight the importance of building trust and maintaining transparency while working towards mutually beneficial outcomes.

Discuss your familiarity with various analytical tools and software you use to interpret market data, such as SPINS and IRI. Share how you utilize these tools to develop insights into account performance and how they inform your decision-making process for driving sales strategies.

Your answer should showcase your understanding of category management principles. Discuss how you analyze competitor placements, engage with visual merchandising, negotiate shelf space, and utilize promotions to enhance visibility and sales for Hint’s products.

Illustrate your methods for staying informed about industry trends, such as attending trade shows, subscribing to industry publications, participating in professional associations, and networking. Emphasize how this knowledge influences your sales strategies and decision-making.

Explain your conflict-resolution approach, focusing on listening carefully to the retailer’s concerns, maintaining a level-headed demeanor, and collaboratively finding solutions that satisfy both parties. Highlight the importance of maintaining a positive relationship even in challenging situations.

Share what drives you personally, whether it’s achieving targets, customer satisfaction, or being part of a winning team. Provide examples of how this motivation has fueled your past successes and how you believe it aligns with Hint’s mission.