Email Marketing Specialist (Remote PH)

As an Email Marketing Specialist at our company, you'll be responsible for creating and managing email campaigns that drive engagement and growth. You'll design visually appealing email templates, set up automated email journeys like welcome series or reminders, and segment contact lists to ensure the right messages reach the right audiences. Running A/B tests to determine the most effective content and tracking performance metrics such as opens, clicks, and conversions will be key responsibilities as well.

Candidates for the Email Marketing Specialist position should have at least 4 years of experience in email marketing. Comfort with platforms like Mailchimp, Klaviyo, or HubSpot is essential, along with a basic understanding of HTML/CSS. Experience with list management, segmentation, and automated workflows is also important, alongside strong analytical skills to interpret performance data and make adjustments and a good eye for design to ensure creative messaging.

The Email Marketing Specialist will work closely with various teams to align email campaigns with the overall marketing strategy. This collaboration ensures that email messaging is cohesive with other marketing efforts and initiatives, allowing for a unified brand voice and approach across all digital platforms.

Our company fosters a culture of growth and development, offering annual performance reviews to discuss achievements and career advancement opportunities. You'll have the chance to develop new skills, work on exciting projects, and take on leadership roles within the email marketing domain, all while being part of a supportive team that values creativity and innovation.

The work environment for an Email Marketing Specialist at our company is fun and inclusive, designed to encourage creativity and collaboration among remote team members. Enjoy virtual team events and retreats that help build camaraderie, all while working from the comfort of your home. We value work-life balance and strive to create a positive, engaging atmosphere for all employees.

When discussing your experience with email marketing platforms during the interview, highlight specific tools you’ve worked with, such as Mailchimp or Klaviyo. Share examples of campaigns you've managed, showcasing your ability to utilize the platform’s features effectively to drive engagement and conversion.

In your response, discuss your strategy for audience segmentation. Explain how you analyze subscriber data, demographic information, and behavior to tailor your messaging. Provide examples of successful campaigns where segmentation positively impacted engagement rates, demonstrating your analytical skills.

Be prepared to discuss key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and ROI. Mention how you use these metrics to inform your campaign strategies and make data-driven improvements over time. Sharing specific examples of adjustments you made based on analytics will strengthen your response.

Your answer should cover the A/B testing process, including how you select variables to test, such as subject lines, layouts, or CTAs. Explain the importance of testing different elements to determine what resonates best with your audience, and share a specific instance where A/B testing significantly improved a campaign's performance.

Discuss your understanding of GDPR and other relevant privacy regulations. Mention practices such as obtaining explicit consent from users for email marketing, providing easy opt-out options, and maintaining accurate records of subscriber data. Emphasizing your commitment to ethical marketing will showcase your professionalism.

Explain your strategies for improving email deliverability, such as maintaining a clean subscriber list, authenticating your email domain, and avoiding spammy content. Share any tools you use to monitor deliverability rates and discuss how you handle bounces and unsubscribes effectively.

In your response, outline your design process, including how you prioritize customer experience, visual appeal, and mobile responsiveness. Mention your familiarity with design tools and any best practices you follow to create emails that attract readers’ attention and drive action.

Prepare for this question by sharing a specific case study of a campaign you managed from start to finish. Include details on the objective, target audience, design, and outcomes, such as improved engagement or conversion rates. Highlight what you learned from the experience and how it can apply to future campaigns.

Discuss your approach to addressing negative feedback by actively listening to subscriber concerns and making necessary adjustments. Mention that constructive feedback is valuable for improving email content and building a better relationship with your audience, and provide examples of how you've used feedback to enhance future campaigns.

List the tools and software you are familiar with for tracking email performance, such as Google Analytics, built-in analytics from email marketing platforms, or any third-party applications. Explain how you use these tools to gather insights and make informed decisions for your email marketing strategy.