HopSkipDrive is seeking an innovative Marketing Manager to lead marketing efforts for their RouteWise AI product, working closely with the Software & Advisory team. The role involves designing and executing marketing campaigns, collaborating across teams, and fostering creativity and growth within the company.
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Skills
B2B marketing experience
Strong understanding of demand gen and digital marketing best practices
Excellent communication and presentation skills
Proficiency in using marketing tools and platforms
Strong analytical and problem-solving abilities
Responsibilities
Assess current GTM materials and identify needs for resources
Design and execute marketing campaigns using various channels
Partner with other teams for product marketing support, PR, and sales enablement
Build personas and buyer profiles to inform marketing efforts
Create and deliver content to tell the RouteWise AI story through various formats
Regularly evaluate marketing performance and identify areas for improvement
Education
Bachelor's degree
Benefits
Equity for full-time employees
Flexible vacation
Medical, dental, vision, and life insurance
401(k) and FSA
Opportunity to work in a VC-backed company with significant growth potential
Fair and equitable compensation practices
To read the complete job description, please click on the ‘Apply’ button