Consumer Senior CRM Executive

Hybrid - Minimum 2 days on-site in London, Tower Bridge HQ

Do the best work of your life!

Houseful is home to trusted brands Zoopla, Alto, Hometrack, Calcasa and Prime location. Together were creating the connections that power better property decisions, by unlocking the combined strength of software, data and insight.

We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market.  There’s never been a better time to join us.

We want to make Houseful more welcoming, fair and representative every day. We’ll consider everyone who applies for this role in the same way, regardless of your ethnicity, colour, national origin, religion, sexual orientation, gender, gender identity, age, physical disability, neurodiversity status, family or parental status, or how long you’ve spent unemployed. We’re reimagining the property industry for everyone, so we want our team to represent people from all walks of life. We actively welcome your application if your demographics or background are underrepresented in the technology or property sectors.

A great opportunity to join a fast paced CRM team that sits within the wider Zoopla marketing department. 

Reporting to the Senior CRM Manager, the successful candidate will support on planning, developing and delivering the consumer CRM strategy to ensure we maximise consumer engagement, drive return and continue to deliver high value conversions from our marketable database. 

They will be responsible for creating best in class campaigns across email marketing and push notifications. 

We are looking for a candidate who excels in journey mapping, platform configuration and optimisation as well as strategic planning. They will be a person who takes an analytical approach and who thrives on making data led decisions.

Key Responsibilities: 

• Full accountability for managing the end to end email and push notification process for our BAU CRM campaigns

• Manage the calendar of up to 20 campaigns per month, ensuring all requirements are met and content is delivered on time
• Work under pressure and follow a strict QA process to avoid errors

• Create strong working relationships with the content and design teams along with other areas of the business to meet tight deadlines and adhere to the Zoopla brand guidelines
• Have a pro-active approach to suggesting and implementing new testing strategies 
• Identify opportunities within the consumer CRM lifecycle, utilising products and features onsite to continually engage the base 

• Regular reporting and optimising, to maximise performance
• Present back results and learnings confidently and  propose next steps
• Contribute and support new data projects to power personalisation within retargeting campaigns 

• Understand the importance of segmentation to enhance and create new audiences and email journeys based on the data available, delivering the right message at the right time to our users

Essential skills:

• A minimum of 2 years working in a CRM, digital or marketing role
• Excellent time management/ organisation skills - ability to manage busy campaign schedules and stick to tight deadlines
• Exceptional attention to detail and ability to strictly follow process
• Basic HTML coding skills
• The ability to develop strong working relationships
• Good analytical skills - ability to analyse and interpret results
• Good written communication skills
• Proficient and willing user of technology
• Problem solver and fast learner
• Team player
• Self-motivated, “can do”, proactive attitude
• High energy approach

Desired:

• Experience coding HTML for email campaigns
• Experience working with ESPs/ CEPs
• Experience producing high level reports with clear insights and recommendations 
• Experience with high level data entry and working within strict processes

• Everyday Flex - greater flexibility over where and when you work
• 25 days annual leave + extra days for years of service
• Day off for volunteering & Digital detox day
• Festive Closure - business closed for a period between Christmas and New Year
• Cycle to work and electric car schemes
• Free Calm App membership
• Enhanced Parental leave
• Fertility Treatment Financial Support
• Group Income Protection and private medical insurance
• Gym on-site in London
• 7.5% pension contribution by the company
• Discretionary annual bonus up to 10% of base salary
• Talent referral bonus up to £5K