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Social Media Manager (Remote, Contract)

About Huckleberry


Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.


We combine Data, AI, and Behavioural Science to build products that are at the cutting edge of tech today.


The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.


We are rapidly growing and building new products to enable every family to thrive.



About the role


Huckleberry is searching for a Social Media Manager to help bring our social media strategy to life, increase brand awareness, help drive conversions, and build a community. We aim to deliver best-in-class social media marketing that brings value to our community while solidifying Huckleberry as a go-to resource for all things parenting.


Day-to-day responsibilities include ideating, creating, and publishing content across various social media channels as well as community management. This role is focused on creating social content that’s relatable, educational, and impactful in helping parents in their journey through parenthood for our Huckleberry and MagicSteps apps. The ideal candidate is passionate about helping families improve and navigate everyday life.


This is a 40-hour-per-week, 12-month, fully remote, 1099 contract position. The rate is between $35 and $45 per hour.


Areas of Responsibility
  • Assist in implementing overall social media strategy for both Huckleberry and MagicSteps social accounts
  • Ideate, curate, and create engaging content across social platforms with an emphasis on video content for Instagram and TikTok
  • Programming and publishing across owned social channels (Instagram, TikTok, Facebook, X, LinkedIn, Pinterest, etc)
  • Development and management of social calendars
  • Engagement and community management to connect with those talking about our brand
  • Track, analyze, and report on KPIs, leveraging data insights to refine and optimize strategies
  • Collaborate with cross-functional teams to integrate social media with other marketing and company initiatives
  • Stay up to date with current social media trends and current events


Requirements
  • 6+ years experience in social media marketing
  • Experience in managing social media accounts
  • Knowledge of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, LinkedIn, and other emerging social media platforms and best practices
  • Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
  • Strong attention to detail and storytelling skills
  • Collaborative and team-oriented approach resulting in shared success
  • Ability to juggle multiple campaigns and projects simultaneously
  • Ability to understand and use data to inform strategic decisions, including audience insights, platform trends, content performance benchmarks, social listening, etc.


Nice to have
  • Pulse on cultural trends and conversations in the intersection of lifestyle and parenthood
  • Experience with social media management tools (e.g. Hootsuite)
  • Working knowledge of Canva for templated asset creation
  • Graphic design and video editing experience is a plus


$35 - $45 an hour

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.


Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.


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Average salary estimate

$82800 / YEARLY (est.)
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$72000K
$93600K

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What You Should Know About Social Media Manager (Remote, Contract), Huckleberry Labs

Huckleberry Labs is on the lookout for a talented Social Media Manager to join our dynamic team remotely! We’re not just about making applications; we’re committed to crafting life-changing products and experiences for families, aided by cutting-edge technology and a sprinkle of magic. As our Social Media Manager, you’ll be pivotal in implementing strategies to elevate our brand, increase community engagement, and help drive conversions for our popular Huckleberry and MagicSteps apps. Your day-to-day responsibilities will include ideating and creating compelling content tailored for various platforms such as Instagram, TikTok, and Facebook. With your passion for storytelling, you'll connect with our audience, share valuable tips for parenthood, and deliver relatable, educational, and impactful posts. You'll get to analyze and report on key performance indicators, refining strategies based on data insights, all while staying ahead of trends. This is a fully remote, contract position that offers the flexibility you crave along with the chance to engage with a vibrant community of families. If you believe in the power of social media to bring people together and share transformative experiences, we would love for you to be part of Huckleberry, where we empower and support parents every day!

Frequently Asked Questions (FAQs) for Social Media Manager (Remote, Contract) Role at Huckleberry Labs
What are the responsibilities of a Social Media Manager at Huckleberry?

The Social Media Manager at Huckleberry will be responsible for ideating, creating, and publishing engaging content across various social media platforms. This includes managing social media calendars, community engagement, and tracking KPIs to optimize strategies. You'll play a crucial role in amplifying Huckleberry and MagicSteps' presence while ensuring our messaging resonates with parents.

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What qualifications are required for the Social Media Manager role at Huckleberry?

To qualify for the Social Media Manager position at Huckleberry, candidates should have at least 6 years of experience in social media marketing and account management. Familiarity with platforms like Instagram, TikTok, and Facebook is essential, alongside strong storytelling and analytical skills to leverage data for strategic decisions.

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Is the Social Media Manager position at Huckleberry remote?

Yes, the Social Media Manager position at Huckleberry is fully remote. We recognize the importance of flexibility and understand that talent can thrive from anywhere, so this role comes with the freedom to work from your own space while collaborating with our team.

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What is the hourly pay for the Social Media Manager at Huckleberry?

The hourly rate for the Social Media Manager position at Huckleberry ranges from $35 to $45 per hour. This competitive pay reflects our commitment to attracting skilled professionals dedicated to helping families through innovative social media engagement.

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What skills are nice to have for the Huckleberry Social Media Manager role?

While the required skills are essential, some nice-to-have skills for the Social Media Manager role at Huckleberry include a pulse on cultural trends, experience with social media management tools like Hootsuite, and proficiency in graphic design or video editing. These skills can enhance our content and engagement efforts for a more vibrant online presence.

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Common Interview Questions for Social Media Manager (Remote, Contract)
Can you describe your experience with managing social media accounts as a Social Media Manager?

When answering this question, focus on specific platforms you've managed, campaigns you've executed, and the results you've achieved. Highlight your ability to create content that resonates and engages the audience while utilizing analytics to improve performance.

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How do you stay updated with the latest social media trends?

Share your methods for keeping up with trends, such as following industry leaders, participating in webinars, and using social media listening tools. Emphasize your proactive approach to adapt strategies quickly based on these trends.

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What strategies would you implement to increase engagement for Huckleberry's social media channels?

Discuss strategies like creating relatable content, running interactive campaigns, and fostering community dialogues. Mention the importance of data analysis in understanding what content drives engagement.

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Can you share an example of a successful social media campaign you've managed?

Select a campaign that exemplifies your skills, explaining the objectives, your role, the creative process, and the results. Quantify results to demonstrate success effectively.

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How do you approach community management on social media?

Talk about your philosophy on engaging with the community, addressing customer queries, and fostering discussions. Illustrate your techniques for handling negative feedback and building relationships.

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What tools do you use for social media management?

List any tools you've utilized, such as Hootsuite or Buffer, and explain how these tools help you schedule posts, analyze performance, and manage multiple accounts efficiently.

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How would you measure the success of a social media campaign at Huckleberry?

Explain the key performance indicators (KPIs) you consider vital, like engagement rates, conversions, and follower growth. Stress the importance of using these metrics to refine and improve ongoing strategies.

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What role does storytelling play in social media content creation?

Describe how storytelling fosters connection and relatability with the audience. Highlight the importance of crafting narratives that resonate emotionally with parents navigating their journeys.

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Can you discuss a challenge you faced in a previous social media role and how you overcame it?

Be transparent about a specific challenge you faced and the steps you took to navigate it, showcasing your problem-solving skills and resilience in the face of adversity.

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Why do you want to work as a Social Media Manager for Huckleberry?

Here, express your passion for supporting families and your excitement about Huckleberry's mission. Make a strong connection between your values and Huckleberry's vision to enhance your candidacy.

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EMPLOYMENT TYPE
Contract, remote
DATE POSTED
December 18, 2024

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