Content Strategist

As a Content Strategist at Kuno Creative, some of your primary responsibilities will include leading content strategies for various clients, conducting persona research, developing brand guidelines, and writing compelling website copy. You'll also assist clients with defining their goals and create campaigns to hit those targets using data-driven insights to optimize performance.

To become a Content Strategist at Kuno Creative, a Bachelor’s degree in Marketing, Communications, or Journalism is preferred. Additionally, having certifications from HubSpot Academy or similar platforms can give you an edge. A strong understanding of branding, content strategy principles, and excellent verbal and written communication skills are essential.

In your role as a Content Strategist at Kuno Creative, you'll engage with clients directly to understand their needs, establish brand messaging, and develop tailored content strategies. You'll work closely with internal team members and freelancers to ensure timely delivery of high-quality content that aligns with clients' objectives.

A Content Strategist at Kuno Creative will often use tools like HubSpot, G-Suite, Zoom, Basecamp, and ClickUp for project management and collaboration. Proficiency in these remote tools is highly beneficial for managing multiple projects efficiently.

Kuno Creative offers a range of benefits to their Content Strategists, including comprehensive healthcare, unlimited paid time off, 401(k) plans with company matching, profit-sharing opportunities, and parental leave. They are committed to promoting a healthy work-life balance and fostering a supportive work environment.

In formulating a content strategy, I emphasize understanding the client's audience through persona research, clearly defining the brand messaging, and identifying content formats that resonate with the target demographic. Balancing strategic insights with creativity ensures that the content aligns with the client's goals.

Yes, in my previous role, I regularly analyzed performance metrics from content campaigns. For example, after noticing that a particular blog post was underperforming, I conducted A/B testing on the headlines and adjusted the call-to-action based on user behavior data, ultimately increasing engagement by over 30%.

To ensure alignment with brand guidelines, I meticulously review the established brand messaging pillars, voice, and tone before creating content. I also collaborate closely with the digital content editor to implement feedback and make necessary adjustments before finalizing any deliverables.

I leverage various research methods, including competitive analysis, audience surveys, and industry trend reports. By understanding both the competitive landscape and the target audience's needs, I can craft a more impactful content strategy that drives engagement and meets marketing objectives.

I prioritize tasks by evaluating deadlines, placing a value on their impact on client objectives, and aligning them with team resources. Utilizing project management tools like ClickUp helps me stay organized and focused, ensuring each section of work is complete and delivered on time.

Collaboration is vital in my content strategy process as it fosters innovation and enhances the quality of deliverables. I work closely with marketing strategists, writers, and designers to develop cohesive campaigns that reflect the client's vision while benefiting from diverse perspectives.

Certainly! There was an instance where a client's initial content strategy had to pivot due to a shift in their target market. I managed to gather valuable insights through audience feedback and adjusted the content focus accordingly, resulting in a successful campaign that resonated well with the new audience.

Currently, trends like personalization, video content, interactive formats, and SEO refinements are shaping the content marketing landscape. Staying ahead of these trends allows me to create engaging and relevant content that meets audience expectations and drives results.

I view constructive criticism as a valuable opportunity for growth. Engaging in open discussions allows us to clarify expectations and refine processes. I actively seek feedback and implement it to enhance my performance while also appreciating the insights offered by others.

I want to work as a Content Strategist at Kuno Creative because of the company's commitment to fostering innovation and collaboration. The opportunity to work with diverse clients and drive measurable results aligns perfectly with my passion for storytelling through impactful content, and I’m excited about being a part of an employee-owned agency.