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Become a part of our caring community and help us put health firstHumana’s Marketing organization is seeking a dynamic and experienced Director, Campaign Planning & Orchestration Leader to join our team. This leader reports directly to the VP of Pharmacy Marketing and is responsible for driving the design and development of marketing campaigns, while orchestrating a consistent customer experience across all touchpoints of the customer journey. The ideal candidate will have extensive experience in conceptualizing and executing marketing campaigns that drive business objectives. Additionally, they will have demonstrated success in managing, mentoring, and developing high-performing teams, fostering a culture of continuous improvement and accountability.Key Role Functions• Oversees the team responsible for leveraging campaign strategies to design and develop campaigns, while partnering with the Hive to develop campaign content• Oversees the resource responsible for customer journey orchestration, ensuring campaigns are coordinated across the portfolio to create a seamless customer experience• Utilizes advanced analytics and AI to dynamically plan and optimize content and campaigns in real-time, with comprehensive integration across all marketing channels and continuous performance evaluation• Manages the modular content and digital assets to support the execution of campaigns by ensuring the team has access to the right technologies and data insights needed for success• Mentors and develops a dynamic team, fostering a culture of innovation, accountability, and continuous learning, setting clear goals and performance metrics, and providing regular feedback and guidance to drive team success and professional growthUse your skills to make an impactRequired Qualifications• Bachelor’s degree or higher in marketing, communications or a related communications field• 8+ years of marketing experience in highly regulated industries• 5+ years of management experience• Experience with marketing campaign management tools• Ability to engage, educate, influence and guide others at all levels on the power of marketing as a business discipline• Progressive levels of responsibility within a fast-paced marketing environment• Must be passionate about innovation and contributing to an organization focused on continuously improving consumer experiencesPreferred Qualifications• Master’s degree in marketing, communications, or a related communications field• Experience in managing high volumes of creative assets to support effective campaign delivery & a seamless customer experience• Expertise in leveraging advanced analytics and AI to increase speed to market and optimize campaign plans• Familiarity with the health insurance or pharmacy marketing sector is highly desirable• Prior Marketing experience with Fortune 500 Company• Understanding of marketing metrics and program measurementAdditional InformationTo ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested• Satellite, cellular and microwave connection can be used only if approved by leadership• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA informationHumana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:• Health benefits effective day 1• Paid time off, holidays, volunteer time and jury duty pay• Recognition pay• 401(k) retirement savings plan with employer match• Tuition assistance• Scholarships for eligible dependents• Parental and caregiver leave• Employee charity matching program• Network Resource Groups (NRGs)• Career development opportunitiesOur Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$149,800 - $206,100 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About usHumana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
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What You Should Know About Director, Campaign Planning & Orchestration Leader, Humana

Join us at Humana as our Director of Campaign Planning & Orchestration Leader in beautiful Olympia, WA! Bring your passion for marketing and your knack for creating seamless customer experiences because you’ll be at the forefront of designing and executing marketing campaigns that truly drive health first. Reporting directly to the VP of Pharmacy Marketing, you’ll have a unique opportunity to not only manage a talented team but also mentor them, fostering a culture that thrives on innovation, learning, and accountability. We’re looking for someone with at least 8 years of marketing experience, particularly in regulated industries, and a strong background in managing high-performing teams. You will also collaborate with the Hive to develop engaging campaign content while leveraging advanced analytics and AI to ensure all aspects of our campaigns are optimized for success in real-time. The best part? Your leadership will directly impact the customer journey, ensuring every touchpoint reflects our commitment to health and service. If you’re excited to use your strategic mindset and progressive marketing experience to make a meaningful difference, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Director, Campaign Planning & Orchestration Leader Role at Humana
What are the responsibilities of the Director, Campaign Planning & Orchestration Leader at Humana?

As the Director, Campaign Planning & Orchestration Leader at Humana, you will oversee the design and execution of marketing campaigns while ensuring consistent customer experiences throughout the customer journey. You'll lead a team focused on leveraging campaign strategies, optimizing content with advanced analytics and AI, and ensuring seamless orchestration across all marketing channels.

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What qualifications does Humana seek for the Director, Campaign Planning & Orchestration Leader role?

Humana seeks candidates with a Bachelor's degree in marketing or communications and at least 8 years of marketing experience in regulated industries. Additionally, 5+ years of management experience is essential, as well as familiarity with marketing campaign management tools, advanced analytics, and a commitment to fostering team growth and accountability.

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What benefits does Humana offer to the Director, Campaign Planning & Orchestration Leader?

Humana offers a competitive benefits package including health insurance effective from day one, paid time off, holiday pay, a 401(k) retirement plan with employer match, tuition assistance, and various professional development opportunities. We are committed to ensuring our employees’ well-being while supporting their growth both personally and professionally.

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How does the Director, Campaign Planning & Orchestration Leader contribute to the customer journey at Humana?

In the role of Director, Campaign Planning & Orchestration Leader, you'll ensure that all marketing campaigns are seamlessly integrated into the customer journey by utilizing integrated strategies and tactics to create a cohesive experience. Your leadership will help optimize the touchpoints to ensure customers receive a top-notch experience aligned with Humana's commitment to health.

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What is the work environment like for the Director, Campaign Planning & Orchestration Leader at Humana?

The work environment for the Director, Campaign Planning & Orchestration Leader at Humana is dynamic and collaborative. With an emphasis on hybrid work, you’ll work both from home and in a dedicated office space, joining a vibrant team that values innovation, accountability, and continuous improvement in all aspects of marketing.

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Common Interview Questions for Director, Campaign Planning & Orchestration Leader
Can you describe your experience managing marketing campaigns?

When answering this question, focus on specific campaigns you've led, emphasizing your strategic approach, the resources you utilized, the measurable outcomes, and any innovative tactics you implemented to enhance campaign effectiveness.

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How do you ensure a consistent customer experience across various marketing channels?

Discuss the methods you use to track customer interactions and touchpoints, including how you leverage analytics to adjust strategies dynamically to ensure a seamless flow of messaging and brand experience.

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What techniques do you employ to mentor your marketing team?

Highlight your leadership style, focusing on how you set goals, provide constructive feedback, and foster a culture of learning. Provide examples of specific mentorship experiences and the successes of your team members.

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How do you leverage advanced analytics and AI in your marketing strategies?

Share examples of how you've used data analytics and AI tools to inform your decisions, optimize campaign performance, and offer insights into customer behaviors and preferences. Discuss any particular tools that you find most effective.

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What approach do you take when developing marketing content?

Explain your process for creating content that resonates, including collaboration with cross-functional teams, understanding target audiences, and how you ensure that the messaging aligns with overall brand strategies.

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How do you measure the success of a marketing campaign?

Discuss the key performance indicators (KPIs) you utilize, how you gather and analyze data, and how you inform stakeholders about campaign performance and insights for future improvements.

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What are the biggest challenges you've faced in campaign management and how did you overcome them?

Describe a specific challenge, your approach to resolving it, and the lessons learned. Emphasize your problem-solving skills and your ability to stay adaptable in the fast-paced marketing landscape.

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Can you share your experience with budget management for marketing initiatives?

Talk about your experience in allocating resources effectively, making budget decisions, and measuring ROI. Support your answer with examples of campaigns where budget management played a crucial role.

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How do you stay updated on the latest trends in marketing?

Illustrate your methods for professional development, such as attending industry conferences, following relevant thought leaders on social media, and continuously engaging with educational resources related to marketing trends and technologies.

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What motivates you as a Director in marketing?

Share your passion for creating impactful campaigns and forming connections with customers. Discuss how the drive for innovation and improved consumer experiences fuels your work and leadership style.

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Since 1961, Humana has been committed to helping people live healthy and happy. Our approach is simple—offer personalized care from people who care. We do this by listening to our members and creating solutions to help them reach the best version ...

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Full-time, hybrid
DATE POSTED
December 3, 2024

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