Social Media Specialist

Are you passionate about creating impactful social media strategies and growing brand recognition in the nonprofit sector? Humanitru, a rapidly growing SaaS company serving nonprofits, is looking for a Social Media Specialist to join our team! If you thrive on engaging audiences and building meaningful connections, we’d love to hear from you.

About This Role

Humanitru is an integrations-first software platform for nonprofits that empowers organizations to centralize their data and streamline their operations. By connecting with leading platforms like Mailchimp, QuickBooks Online, DonorSearch, and other best-in-class tools, Humanitru replaces legacy CRMs and eliminates data silos, giving nonprofits a unified view of their supporters and operations.

As our Social Media Specialist, you will play a critical role in amplifying Humanitru’s voice and mission through creative, data-driven social media campaigns. You’ll contribute to our social media strategy and drive its execution, focusing on brand growth, audience engagement, and staying ahead of emerging trends.

What You’ll Do:

• Execute Brand Growth Campaigns: Collaborate with the Director of Marketing to implement social media strategies to drive brand recognition and attract new audiences.

• Social Listening: Monitor conversations, trends, and audience sentiment to identify opportunities for engagement and storytelling.

• Content Creation: Develop creative and engaging posts and short-form content tailored to B2B audiences on LinkedIn, YouTube, Reddit, Google Business, and other new platforms as they emerge.

• Community Engagement: Foster connections by actively responding to comments, messages, reshares, and other engagement to nurture relationships and enhance trust.

• Analytics & Reporting: Track performance metrics, analyze insights, and share weekly updates with the Director of Marketing. Help inform strategy adjustments to maximize engagement and return on time invested.

• Collaboration: Work closely with the marketing team to ensure messaging aligns with broader campaigns and overall organizational goals.

What You’ll Accomplish:

• Increase engagement rates by 5-10% over 3-6 months with consistent content, optimized posting times, and strategic campaigns.

• Increase CTR by 10–20% over 3-6 months with better CTA placement, visuals, and targeting.

• Increase follower count 2-3% monthly over 3-6 months with targeted content and engagement strategies.

• Increase social media-driven website traffic by 15-20% over 6 months.

Skills & Experience We’re Looking For:

• 3+ years of experience in social media management or a similar role.

• Proficiency in Adobe Creative Suite for designing visual content.

• Hands-on experience with HubSpot for campaign management.

• Strong knowledge of Google Business Suite for productivity and organization.

• Exceptional written and verbal communication skills with a knack for storytelling.

• Creative problem-solving abilities and a proactive mindset.

• Experience with nonprofit or SaaS marketing is a plus, but not required.

Why Humanitru?

At Humanitru, we are more than just a company—we’re a team of passionate individuals who care deeply about the work we do and the impact we make. We are a remote-first company headquartered in Richmond, VA, offering the flexibility to work from wherever you thrive while staying connected to a collaborative, supportive, and dynamic team.

We believe in the power of teamwork and innovation, and every member of our team is a valued contributor to our shared success. We foster an inclusive culture where new ideas are encouraged, diverse perspectives are celebrated, and everyone has the opportunity to make their voice heard. Collaboration is at the heart of everything we do, and we love tackling challenges together, whether it’s brainstorming creative campaigns, fine-tuning strategies, or celebrating a job well done.

What sets us apart is our passion for the nonprofit sector and our dedication to our clients. We partner with mission-driven organizations, helping them achieve more through innovative technology and thoughtful support. When our clients succeed, we celebrate right alongside them—because their victories are our victories.

At Humanitru, you’ll find not just a workplace but a mission-driven environment where you can grow, make an impact, and help uplift the nonprofit sector. As a minority-and-woman-founded company, we are committed to diversity, equity, and inclusion—values that shape both our internal culture and the work we do every day.

If you’re looking to join a team where your ideas, talents, and contributions matter—and where your work has the potential to make a meaningful difference—Humanitru is the place for you.

Ready to Join Us?

If you’re excited about using your social media expertise to make a real impact, we’d love to hear from you! Apply today and help us empower and uplift the nonprofit sector through innovative technology.